Web of Trust Fuels Online Advocacy

Wouldn’t it be great to get a second opinion about what the trustworthiness of a website is before you visit it?

As luck would have it, Finland-based company ‘Web of Trust’ does just that. The online platform is a community-based solution that allows users to see how others have rated websites based on trustworthiness, privacy and child safety.

The site features traffic light symbols next to website links to visually demonstrate how millions of other users have rated the site, allowing for a seamless and ‘safe’ web experience.

What’s interesting is their crowd-sourced approach – yet another example of ‘people power’ in action. With millions of consumer recommendations behind their rating structure, ‘Web of Trust’ are literally using a groundswell of consumer opinions to power their online regulatory system.

Web of Trust announced a $1m investment this week to increase product development and drive growth. Lets hope it does just that! :)


Zoe Boalch

About Zoe Boalch

Zoë Boalch is co-founder of Contagious Agency. Zoë likes: hot chili, yoga, learning new stuff, positive people, taking risks Zoë dislikes: naysayers, grumpy people, rather large egos
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