In a fashion first, legendary British fashion label TopShop, have partnered with social media giant Facebook, to bring their fans exactly what they want: instant fashion that is shareable, customisable AND accessible. Introducing ‘Customise the Catwalk’.
With millions tuning in to catch the live fashion show on September 16th, fans were provided with a personalized experience like never before.
Streaming live through Facebook, models worked their way down the runway, while users were able to interact with all facets of the show. From selecting different coloured tops and pants on models, to purchasing clothes on the spot, fans could even purchase the make up as worn by the models and download the playlist – all live from the TopShop fashion show.
In addition, a ‘Shoot the Show’ feature allowed users to share their favourite looks instantly with friends as they strutted down the runway.
TopShop have always been ahead of the curb in giving their customers what they want, when they want it. Fashion is a highly shared and talked about topic online and TopShop provided their fans with an exciting and energetic social experience. They amplified the voices of the fans and projected the fashion show way beyond the usual media and buyer audience.
‘Customise the Catwalk’ has provided TopShop with mass amounts of social data that will be used to boost the business strategy. Customers will be recommended products based on their own sharing behaviour during the show, maximising personalization and relevance.
This fashion-first event demonstrates that when a brand provides their fans with a valuable experience – fans will respond with loud and proud voices.