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Contagious Agency specialise in Influencer & Word of Mouth marketing and have developed WOM Advocacy campaigns for Woolworths, Telstra, Unilever, Nestle, Sony Australia and more.
fever- The Future of Influencer Marketing
- Ted Baker to Break North American Market With New Influencer Campaign
- The Evolution of Influencer Marketing in Australia
- Access All ASOS Advocacy Program
- Mastercard Shakes Social Media with a ‘Priceless Surprise’
- Guitar Center & DJ Zedd Launch Social Media Contest ‘Cover Me’
- Skype Launch Influencer Campaign
- New Research: Measuring the Precise Return on Word of Mouth Marketing
- Burberry employs tweet-activated camera during catwalk
- Highland Park Whisky Engage Influencer Marketing Strategy
Tag Archives: Word of Mouth
Ted Baker to Break North American Market With New Influencer Campaign
Luxury British clothing brand, Ted Baker, has engaged influential Instagram stars to feature in their new North American-specific campaign, ‘Ted Baker’s Explorer Club’, in a bid to increase awareness of the brand in the US. Since launching in the UK, … Continue reading
Posted in digital, Influencer, mobile, social media, Uncategorized, Whats the buzz?, word of mouth
Tagged brand awareness, influencers, instagram, Ted Baker, WoM, Word of Mouth
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How to get people talking about your brand
How do we get people talking and make our products and ideas catch on? One way is to mint social currency. In his book, Contagious, Jonah Berger outlines the value of social currency for creating word of mouth and increasing … Continue reading
Posted in advocacy, misc, social media, word of mouth
Tagged Advocacy, social currency, Word of Mouth
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Douwe Egberts capture brand advocacy with interactive vending machines
Digital vending machines seems to be the latest experiential craze and Douwe Egberts (DE) are getting some great results with their ‘yawn’ campaign in South Africa. So how did it work? An unassuming DE branded coffee vending machine was installed … Continue reading
Posted in advocacy, social media, Whats the buzz?, word of mouth
Tagged Word of Mouth
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Earned Media Most Trusted form of Media
Nielsen recently conducted research across the Asia Pacific region (APAC) to identify which forms of media & advertising gain the most trust from consumers. The results are, in my opinion not surprising – with earned media coming up trumps. A … Continue reading