-
Contagious Agency specialise in Influencer & Word of Mouth marketing and have developed WOM Advocacy campaigns for Woolworths, Telstra, Unilever, Nestle, Sony Australia and more.
fever- The Future of Influencer Marketing
- Ted Baker to Break North American Market With New Influencer Campaign
- The Evolution of Influencer Marketing in Australia
- Access All ASOS Advocacy Program
- Mastercard Shakes Social Media with a ‘Priceless Surprise’
- Guitar Center & DJ Zedd Launch Social Media Contest ‘Cover Me’
- Skype Launch Influencer Campaign
- New Research: Measuring the Precise Return on Word of Mouth Marketing
- Burberry employs tweet-activated camera during catwalk
- Highland Park Whisky Engage Influencer Marketing Strategy
Tag Archives: WoM
Ted Baker to Break North American Market With New Influencer Campaign
Luxury British clothing brand, Ted Baker, has engaged influential Instagram stars to feature in their new North American-specific campaign, ‘Ted Baker’s Explorer Club’, in a bid to increase awareness of the brand in the US. Since launching in the UK, … Continue reading
Posted in digital, Influencer, mobile, social media, Uncategorized, Whats the buzz?, word of mouth
Tagged brand awareness, influencers, instagram, Ted Baker, WoM, Word of Mouth
Leave a comment
The Influencer Vs Advocate Debate
The Influencer Vs Advocate debate is an old one and today I’d like to dispel any misperceptions around these two very confusing terms. Over the past 5 years or so I’ve encountered many different marketing professionals – all of whom … Continue reading
Posted in advocacy, feature articles, word of mouth
Tagged Advocate, Influencer, WoM, Word of Mouth Marketing
Leave a comment
2012 Olympics Smashes Social Media Targets
There’s been considerable noise about what has been coined the ‘Social Games’ this year. The Olympics clearly provides a gargantuan opportunity for online conversations and the chance for brands to be at the centre of those conversations is a marketeer’s … Continue reading
Posted in tech news, word of mouth
Tagged 2012 Olympic Games, Forrester, Keller Fay, WoM
Leave a comment
Special K Turns Loss to Gain
In January, Special K took on the weight-loss market with an inspirational multi-platform campaign. Shifting the conversation from negative loss to positive gain, the ‘What Will You Gain When You Lose?’ campaign stressed the benefits of weight loss. Kicking off … Continue reading
A Question of Trust
Do you want to know what I love the most about Word of Mouth as a channel? And I’m going to keep it short and sweet – word has it people like to digest their content in short bursts these … Continue reading