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- Maccas fights negative WOM by tracking food journey
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- A new year...a new epoch of marketing...
- Steve Jobs: word of mouth genius?
- 7 Mobile Stats That Will Make You Rethink Your WOM Marketing Strategy
- Lynx live life in the fast lane
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- A Facebook comment is worth four times more than a like
- The Future of Influencer Marketing
- Ted Baker to Break North American Market With New Influencer Campaign
- The Evolution of Influencer Marketing in Australia
- Access All ASOS Advocacy Program
- Mastercard Shakes Social Media with a ‘Priceless Surprise’
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- Highland Park Whisky Engage Influencer Marketing Strategy
Tag Archives: WoM
The Influencer Vs Advocate debate is an old one and today I’d like to dispel any misperceptions around these two very confusing terms. Over the past 5 years or so I’ve encountered many different marketing professionals – all of whom … Continue reading
There’s been considerable noise about what has been coined the ‘Social Games’ this year. The Olympics clearly provides a gargantuan opportunity for online conversations and the chance for brands to be at the centre of those conversations is a marketeer’s … Continue reading
In January, Special K took on the weight-loss market with an inspirational multi-platform campaign. Shifting the conversation from negative loss to positive gain, the ‘What Will You Gain When You Lose?’ campaign stressed the benefits of weight loss. Kicking off … Continue reading