-
Contagious Agency specialise in Influencer & Word of Mouth marketing and have developed WOM Advocacy campaigns for Woolworths, Telstra, Unilever, Nestle, Sony Australia and more.
fever- The Future of Influencer Marketing
- Ted Baker to Break North American Market With New Influencer Campaign
- The Evolution of Influencer Marketing in Australia
- Access All ASOS Advocacy Program
- Mastercard Shakes Social Media with a ‘Priceless Surprise’
- Guitar Center & DJ Zedd Launch Social Media Contest ‘Cover Me’
- Skype Launch Influencer Campaign
- New Research: Measuring the Precise Return on Word of Mouth Marketing
- Burberry employs tweet-activated camera during catwalk
- Highland Park Whisky Engage Influencer Marketing Strategy
Tag Archives: social currency
How to get people talking about your brand
How do we get people talking and make our products and ideas catch on? One way is to mint social currency. In his book, Contagious, Jonah Berger outlines the value of social currency for creating word of mouth and increasing … Continue reading
Posted in advocacy, misc, social media, word of mouth
Tagged Advocacy, social currency, Word of Mouth
Leave a comment
Birds Eye Connect With Consumers Through Exchange of Social Currency
Birds Eye, the frozen food brand in the United Kingdom, recently launched a pop-up store in London, which allowed customers to pay for their food simply by taking a photo of it. Birds Eye wanted to build their brand across … Continue reading
Posted in digital, social media, trends, Whats the buzz?, word of mouth
Tagged birds eye, instagram, photograph, social currency
Leave a comment