Tag Archives: social currency

How to get people talking about your brand

How do we get people talking and make our products and ideas catch on? One way is to mint social currency. In his book, Contagious, Jonah Berger outlines the value of social currency for creating word of mouth and increasing … Continue reading

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Birds Eye Connect With Consumers Through Exchange of Social Currency

Birds Eye, the frozen food brand in the United Kingdom, recently launched a pop-up store in London, which allowed customers to pay for their food simply by taking a photo of it. Birds Eye wanted to build their brand across … Continue reading

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