Tag Archives: Nielson

Earned Media Most Trusted form of Media

Nielsen recently conducted research across the Asia Pacific region (APAC) to identify which forms of media & advertising gain the most trust from consumers. The results are, in my opinion not surprising – with earned media coming up trumps. A … Continue reading

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Nielsen release new social media report

Nielsen recently released their Q3 2011 ‘State of the Media: Social Media report’ – which takes a look in detail at the impact of social media on Americans’ on & offline behaviour. While the findings are not going to see … Continue reading

Posted in digital, research & stats, social media | Tagged | 1 Comment