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The Future of Influencer Marketing
It’s no secret that Influencer Marketing is becoming more and more mainstream. Everyone wants a piece of the pie, and according to Schlesinger Associates, 84% of marketing professionals worldwide have plans to start Influencer Marketing in 2016 and those who … Continue reading
Posted in Influencer, social media
Tagged Influencer, influencer marketing, marketing
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The Evolution of Influencer Marketing in Australia
You won’t be surprised to hear that Influencer Marketing is a core passion of ours here at Contagious. This past month we’ve put the Aussie evolution of Influencer Marketing under the microscope by garnering insights from marketeers around the country. … Continue reading
Bud Light Recognises Change in Traditional Marketing Model
It’s now broadly accepted that the traditional marketing model has changed. Most of us are familiar with the classic awareness > interest > desire > action consumer path from which so many marketing campaigns have been derived. However, a new … Continue reading
Posted in digital, research & stats, social media, trends, Whats the buzz?
Tagged change, marketing, traditional marketing model
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2014 Influencer Research Proves Influencers Drive Purchases
In August this year, US Digital Agency, Moxie, released some interesting research to support the value of engaging influencers as a part of a brand’s marketing plan. This is their second report (following on from an initial study in 2013) … Continue reading
Posted in digital, feature articles, research & stats
Tagged Influencer, marketing, purchases, research
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