Tag Archives: Keller Fay

2012 Olympics Smashes Social Media Targets

There’s been considerable noise about what has been coined the ‘Social Games’ this year. The Olympics clearly provides a gargantuan opportunity for online conversations and the chance for brands to be at the centre of those conversations is a marketeer’s … Continue reading

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MarketShare Integrates Word of Mouth ROI Analytics

A few days ago, analytics company MarketShare announced a partnership with Word of Mouth (WoM) measurement experts; Keller Fay. This partnership will see the global analytics giant offering some new insights into techniques used to measure the return on investment … Continue reading

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