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Ted Baker to Break North American Market With New Influencer Campaign
Luxury British clothing brand, Ted Baker, has engaged influential Instagram stars to feature in their new North American-specific campaign, ‘Ted Baker’s Explorer Club’, in a bid to increase awareness of the brand in the US. Since launching in the UK, … Continue reading
Posted in digital, Influencer, mobile, social media, Uncategorized, Whats the buzz?, word of mouth
Tagged brand awareness, influencers, instagram, Ted Baker, WoM, Word of Mouth
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Instagram ads, Speed Reading and new Yovo app
Waitrose, Starbucks and Cadbury among first advertisers on Instagram Instagram has partnered with Omnicom Media Group to roll out the highly anticipated sponsored ad unit in users’ Instagram feeds. Similar to Facebook ads, Instagram sponsored photos & videos now appear … Continue reading
Birds Eye Connect With Consumers Through Exchange of Social Currency
Birds Eye, the frozen food brand in the United Kingdom, recently launched a pop-up store in London, which allowed customers to pay for their food simply by taking a photo of it. Birds Eye wanted to build their brand across … Continue reading
Posted in digital, social media, trends, Whats the buzz?, word of mouth
Tagged birds eye, instagram, photograph, social currency
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Instagram Launch Ads | Facebook Tweak Newsfeed Algorithm
Instagram ads roll out After the initial announcement that Ads were on their way, back in 2012, Instagram have now made it public that a handful of U.S. users will soon start to see ‘beautiful, high quality ads from brands … Continue reading
Sony empowers The Vaccines fans
Sony Music recently launched a social campaign that integrates Instagram to cleverly create an army of passionate advocates. The campaign gives fans the chance to be part of the creation of a crowd sourced Instagram video for the upcoming single … Continue reading
Posted in advocacy, love your work, word of mouth
Tagged instagram, sony music, the vaccines
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