Tag Archives: influencers

Ted Baker to Break North American Market With New Influencer Campaign

Luxury British clothing brand, Ted Baker, has engaged influential Instagram stars to feature in their new North American-specific campaign, ‘Ted Baker’s Explorer Club’, in a bid to increase awareness of the brand in the US. Since launching in the UK, … Continue reading

Posted in digital, Influencer, mobile, social media, Uncategorized, Whats the buzz?, word of mouth | Tagged , , , , , | Leave a comment

The Evolution of Influencer Marketing in Australia

You won’t be surprised to hear that Influencer Marketing is a core passion of ours here at Contagious. This past month we’ve put the Aussie evolution of Influencer Marketing under the microscope by garnering insights from marketeers around the country. … Continue reading

Posted in feature articles, Influencer, research & stats, trends, word of mouth | Tagged , , , | Leave a comment

word of mouth research 2010

Image by Silent Silk (license) Last year I wrote a couple of research papers on WoM. I thought it would be a shame not to post them here on the blog. So here they are for download: ‘Creating stronger, more … Continue reading

Posted in advocacy, research & stats, word of mouth | Tagged , , , , | 10 Comments