Tag Archives: Influencer

The Future of Influencer Marketing

It’s no secret that Influencer Marketing is becoming more and more mainstream. Everyone wants a piece of the pie, and according to Schlesinger Associates, 84% of marketing professionals worldwide have plans to start Influencer Marketing in 2016 and those who … Continue reading

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Highland Park Whisky Engage Influencer Marketing Strategy

Scottish whisky producers Highland Park recently launched their new product ‘Dark Origins’ with the help of an Influencer Marketing Strategy. Engaging influencers from the creative and drinks sector, the campaign paired Dark Origins with craft beers and saw people such … Continue reading

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2014 Influencer Research Proves Influencers Drive Purchases

In August this year, US Digital Agency, Moxie, released some interesting research to support the value of engaging influencers as a part of a brand’s marketing plan. This is their second report (following on from an initial study in 2013) … Continue reading

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The Influencer Vs Advocate Debate

The Influencer Vs Advocate debate is an old one and today I’d like to dispel any misperceptions around these two very confusing terms. Over the past 5 years or so I’ve encountered many different marketing professionals – all of whom … Continue reading

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