Tag Archives: guy kawasaki

Steve Jobs: word of mouth genius?

Call me sentimental but I couldn’t resist a post this week in memory of Steve Jobs and all he achieved at Apple. His departure as CEO yesterday resulted in an immediate 20% drop in Apple shares indicating the true impact … Continue reading

Posted in advocacy, case studies, love your work, tech news, Uncategorized, word of mouth | Tagged , , | Leave a comment

Kawasaki enchants his readers

Guy Kawasaki recently published his new book: Enchantment. Considering the book is all about how to influence, you’d assume he had a pretty good ‘influencer strategy’ to launch. And you’d assume right. Here’s how he did it: 1.    Way in … Continue reading

Posted in advocacy, love your work, social media, word of mouth | Tagged , | Leave a comment