Tag Archives: google

7 Insights from my recent Social & Search panel

Posted on February 13, 2012 by Zoe Boalch

A few weeks ago I sat on the social & search panel for a digital day that Universal McCann & Reprise were running for Brown-Forman. On the panel alongside me was, Joe Cincotta from Pixolut, Jeremy Crooks from Google and … Continue reading →

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Pinterest drives more traffic than Google

Posted on February 13, 2012 by Zoe Boalch

I’ve been obsessing over Pinterest for a while now. For someone who processes information in a very visual way (ahem me), Pinterest ticks all the boxes. From a WoM perspective what interests me about it is not that it’s UGC-led … Continue reading →

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10 tech predictions for 2012

Posted on January 12, 2012 by Zoe Boalch

One of the best things about the start of a new year is that we get to predict what the future will bring. Here are my top 10 tech predictions for 2012: 1. Mobile e-commerce The U.S and the U.K … Continue reading →

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Crowdsourcing suitts us

Posted on November 23, 2011 by Marni Nemeny

Ever wished you had a friend with you while picking out clothes to buy online?  Need people to let you know if it’s a yay or nay? Suitts.me has created the ultimate crowdsourced double-checker. A website that helps you ask … Continue reading →

Posted in case studies, digital, social media, word of mouth | Tagged , , , , | 1 Comment

Australia second highest smartphone penetration globally

Posted on September 23, 2011 by admin

Google have released new research in conjunction with Ipsos that shows “Australians are buying more smartphones, faster, than the rest of the world – and they’re using them more too” (Jason Pellegrino, head of mobile ads, Google Australia & Newzealand). … Continue reading →

Posted in mobile, research & stats | Tagged , | 3 Comments

are you taking advantage of digital WoM?

Posted on August 4, 2011 by Zoe Boalch

The Keller Fay Group partnered with Google last month to conduct some research into what effect the internet & internet devices have on Word of Mouth (WoM) conversations about brands.  The sheer volume of brand mentions in the US is … Continue reading →

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ZMOT: the new marketing model?

Posted on July 20, 2011 by Marni Nemeny

When I read comments like that it makes me all warm and fuzzy inside. I get excited because I know I’m working in the right industry space at the right time. I know the “changing lives of our end users” … Continue reading →

Posted in advocacy, digital, research & stats, social media, trends, Uncategorized, word of mouth | Tagged , , , | 2 Comments

how will The Google+ project impact WoM for brands?

Posted on July 7, 2011 by Zoe Boalch

For advocacy nuts like us, there are some exciting new technology developments bubbling away at the moment. The Google+ project is one of them. On a personal note I’m just excited that someone has the balls to take on the … Continue reading →

Posted in advocacy, digital, mobile, social media, tech news, word of mouth | Tagged , , | 1 Comment

Google +1 launches in Australia

Posted on July 1, 2011 by Zoe Boalch

You’d be forgiven for thinking that Google had put themselves on some swanky new guest list with all the talk about Google plus-one this week….but alas no – the reality is the launch of the new Google ‘plus-one’ button which … Continue reading →

Posted in advocacy, digital, search, social media, tech news | Tagged , , | 1 Comment