Tag Archives: google

7 Insights from my recent Social & Search panel

A few weeks ago I sat on the social & search panel for a digital day that Universal McCann & Reprise were running for Brown-Forman. On the panel alongside me was, Joe Cincotta from Pixolut, Jeremy Crooks from Google and … Continue reading

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Pinterest drives more traffic than Google

I’ve been obsessing over Pinterest for a while now. For someone who processes information in a very visual way (ahem me), Pinterest ticks all the boxes. From a WoM perspective what interests me about it is not that it’s UGC-led … Continue reading

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10 tech predictions for 2012

One of the best things about the start of a new year is that we get to predict what the future will bring. Here are my top 10 tech predictions for 2012: 1. Mobile e-commerce The U.S and the U.K … Continue reading

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Crowdsourcing suitts us

Ever wished you had a friend with you while picking out clothes to buy online?  Need people to let you know if it’s a yay or nay? Suitts.me has created the ultimate crowdsourced double-checker. A website that helps you ask … Continue reading

Posted in case studies, digital, social media, word of mouth | Tagged , , , , | 1 Comment

Australia second highest smartphone penetration globally

Google have released new research in conjunction with Ipsos that shows “Australians are buying more smartphones, faster, than the rest of the world – and they’re using them more too” (Jason Pellegrino, head of mobile ads, Google Australia & Newzealand). … Continue reading

Posted in mobile, research & stats | Tagged , | 3 Comments

are you taking advantage of digital WoM?

The Keller Fay Group partnered with Google last month to conduct some research into what effect the internet & internet devices have on Word of Mouth (WoM) conversations about brands.  The sheer volume of brand mentions in the US is … Continue reading

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ZMOT: the new marketing model?

When I read comments like that it makes me all warm and fuzzy inside. I get excited because I know I’m working in the right industry space at the right time. I know the “changing lives of our end users” … Continue reading

Posted in advocacy, digital, research & stats, social media, trends, Uncategorized, word of mouth | Tagged , , , | 2 Comments

how will The Google+ project impact WoM for brands?

For advocacy nuts like us, there are some exciting new technology developments bubbling away at the moment. The Google+ project is one of them. On a personal note I’m just excited that someone has the balls to take on the … Continue reading

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Google +1 launches in Australia

You’d be forgiven for thinking that Google had put themselves on some swanky new guest list with all the talk about Google plus-one this week….but alas no – the reality is the launch of the new Google ‘plus-one’ button which … Continue reading

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