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Tag Archives: Facebook
Instagram Launch Ads | Facebook Tweak Newsfeed Algorithm
Instagram ads roll out After the initial announcement that Ads were on their way, back in 2012, Instagram have now made it public that a handful of U.S. users will soon start to see ‘beautiful, high quality ads from brands … Continue reading
The Truth About Facebook Shares
I read an interesting article in Adweek the other day. Christopher Heine discussed how brands now prefer Facebook shares over likes. Now this is not a new thing – of course shares are the preferred method of engagement and always … Continue reading
Posted in advocacy, digital, feature articles, social media, word of mouth
Tagged Facebook
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Facebook to charge users
Facebook announced recently that users will soon be charged to contact people who are not within their existing friendship circle. Interestingly, the fee charged will depend on the popularity of the person who is being contacted. So, popular celebrities will … Continue reading
Expedia ‘Boastcards’ Boost Conversation
Recently Expedia Australia and New Zealand launched their Summer Sale with customizable ‘Boastcards’. The cards encourage users to share their travel ‘Stories Worth Telling’ on and offline. With the Expedia Facebook page as the platform, fans were able to customize … Continue reading
Facebook Launch ‘Gifts’
It’s finally happened. You can now purchase physical products directly through the global juggernaut that is Facebook. Facebook have recently launched an e-commerce arm, called ‘Facebook gifts’. Taking their ‘virtual’ gift shop idea (where you could purchase and send friends … Continue reading
The ASB – Facebook Comment Debate
There’s been some debate this week over a recent controversial ruling by the Advertising Standards Board (ASB) in regard to the liability of fan comments featured on Facebook brand pages. A recent complaint was made about the Smirnoff Facebook page, … Continue reading
Posted in feature articles, social media
Tagged Advertising Standards Board, Facebook
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Facebook Tab Engagement Down 53%
It’s been over four months since Facebook launched the new Timeline interface. In knee-jerk reaction, brands have reluctantly spent more marketing dollars ‘tweaking’ their social media strategies in response to the Timeline changes in layout and functionality. I don’t know … Continue reading
Share a Drink With Friends
Sharing a bottle of wine with friends is certainly something most can relate to. Constellation Wines have put this commonality to good use by developing an app that helps people share a virtual bottle. The brand has targeted Facebook users, … Continue reading
Posted in love your work, word of mouth
Tagged Constellation Wines, Facebook, Pass The Bottle
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Sony Gets Innovative with Advocates
With not one, but TWO milestone Sony products hitting the market, Contagious joined forces with the innovative people at Sony to launch the first ever SONY (X) Innovation Week. SONY (X) is a team of one thousand Sony loyalists who … Continue reading
Posted in advocacy, love your work
Tagged Facebook, Innovation, SONY (X), Sony Australia
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What Brands Need To Know About Facebook Timeline
Facebook Timeline launches for brands today. Unsurprisingly, social leaders Starbucks had already changed over to the Timeline format at 8am this morning. Considering Starbucks have a massive 1.3m people talking about them, they must be doing something right. I’ve used … Continue reading
Posted in advocacy, digital, social media, word of mouth
Tagged Facebook, Starbucks, Timeline
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