Tag Archives: Facebook

Instagram Launch Ads | Facebook Tweak Newsfeed Algorithm

Posted on October 9, 2013 by Zoe Boalch

Instagram ads roll out After the initial announcement that Ads were on their way, back in 2012, Instagram have now made it public that a handful of U.S. users will soon start to see ‘beautiful, high quality ads from brands … Continue reading →

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The Truth About Facebook Shares

Posted on April 11, 2013 by Zoe Boalch

I read an interesting article in Adweek the other day. Christopher Heine discussed how brands now prefer Facebook shares over likes. Now this is not a new thing – of course shares are the preferred method of engagement and always … Continue reading →

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Facebook to charge users

Posted on April 10, 2013 by Zoe Boalch

Facebook announced recently that users will soon be charged to contact people who are not within their existing friendship circle. Interestingly, the fee charged will depend on the popularity of the person who is being contacted. So, popular celebrities will … Continue reading →

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Expedia ‘Boastcards’ Boost Conversation

Posted on February 18, 2013 by Sofie Ehrlich

Recently Expedia Australia and New Zealand launched their Summer Sale with customizable ‘Boastcards’. The cards encourage users to share their travel ‘Stories Worth Telling’ on and offline. With the Expedia Facebook page as the platform, fans were able to customize … Continue reading →

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Facebook Launch ‘Gifts’

Posted on October 10, 2012 by Zoe Boalch

It’s finally happened. You can now purchase physical products directly through the global juggernaut that is Facebook. Facebook have recently launched an e-commerce arm, called ‘Facebook gifts’. Taking their ‘virtual’ gift shop idea (where you could purchase and send friends … Continue reading →

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The ASB – Facebook Comment Debate

Posted on August 8, 2012 by Zoe Boalch

There’s been some debate this week over a recent controversial ruling by the Advertising Standards Board (ASB) in regard to the liability of fan comments featured on Facebook brand pages. A recent complaint was made about the Smirnoff Facebook page, … Continue reading →

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Facebook Tab Engagement Down 53%

Posted on July 10, 2012 by admin

It’s been over four months since Facebook launched the new Timeline interface. In knee-jerk reaction, brands have reluctantly spent more marketing dollars ‘tweaking’ their social media strategies in response to the Timeline changes in layout and functionality. I don’t know … Continue reading →

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Share a Drink With Friends

Posted on June 5, 2012 by Marni Nemeny

Sharing a bottle of wine with friends is certainly something most can relate to. Constellation Wines have put this commonality to good use by developing an app that helps people share a virtual bottle. The brand has targeted Facebook users, … Continue reading →

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Sony Gets Innovative with Advocates

Posted on April 2, 2012 by Sofie Ehrlich

With not one, but TWO milestone Sony products hitting the market, Contagious joined forces with the innovative people at Sony to launch the first ever SONY (X) Innovation Week. SONY (X) is a team of one thousand Sony loyalists who … Continue reading →

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What Brands Need To Know About Facebook Timeline

Posted on March 1, 2012 by Zoe Boalch

Facebook Timeline launches for brands today. Unsurprisingly, social leaders Starbucks had already changed over to the Timeline format at 8am this morning. Considering Starbucks have a massive 1.3m people talking about them, they must be doing something right. I’ve used … Continue reading →

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