Tag Archives: brand awareness

Ted Baker to Break North American Market With New Influencer Campaign

Luxury British clothing brand, Ted Baker, has engaged influential Instagram stars to feature in their new North American-specific campaign, ‘Ted Baker’s Explorer Club’, in a bid to increase awareness of the brand in the US. Since launching in the UK, … Continue reading

Posted in digital, Influencer, mobile, social media, Uncategorized, Whats the buzz?, word of mouth | Tagged , , , , , | Leave a comment

Kellogg’s Samples Success with Launch of New Product

Product sampling is a fantastic way for a brand to connect directly with consumers. Allowing a potential customer to trial or taste a product before parting way with any hard-earned money can strongly influence a purchase decision. However, there have … Continue reading

Posted in advocacy, case studies, trends, word of mouth | Tagged , , , , , | Leave a comment