Tag Archives: Advocacy

Access All ASOS Advocacy Program

ASOS have launched a long-term advocacy program that sees them rewarding their most influential fans with a range of exclusive initiatives & VIP bonuses. #AccessAllAsos expands the social media presence of the brand by incentivising key influencers to recommend ASOS … Continue reading

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How to get people talking about your brand

How do we get people talking and make our products and ideas catch on? One way is to mint social currency. In his book, Contagious, Jonah Berger outlines the value of social currency for creating word of mouth and increasing … Continue reading

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Kellogg’s Samples Success with Launch of New Product

Product sampling is a fantastic way for a brand to connect directly with consumers. Allowing a potential customer to trial or taste a product before parting way with any hard-earned money can strongly influence a purchase decision. However, there have … Continue reading

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Burberry China Puts Fans Front Row Centre

Burberry’s new Autumn/Winter 2014 fashion show has offered fans a new way to connect with their favourite brand.  Burberry has hooked up with popular Chinese messaging app WeChat to provide an exclusive opportunity for those most passionate about the label. … Continue reading

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Kapture the Heart of Advocacy

Rewarding advocacy is nothing new. Loyalty programs have been in the works for years, encouraging dedicated customers to purchase more product based on brand benefits. But how to take this traditional, linear concept, and turn it into a Word of … Continue reading

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ADVOCACY: Chokablok full of rewards

You know people are going to love your new product – it’s fricking fantastic. Only problem is, only a few have heard of it, and everyone else is in love with your competitor’s products. Common problem? Absolutely. Solution? Advocacy sampling. … Continue reading

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Cash-Mobbing: Igniting People Power

One of my favourite (seemingly obvious) benefits of the concept of word of mouth is that messages are only shared if they’re worth-while. We spend a lot of time educating clients & the industry that the strength of advocates centers … Continue reading

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Pinterest drives more traffic than Google

I’ve been obsessing over Pinterest for a while now. For someone who processes information in a very visual way (ahem me), Pinterest ticks all the boxes. From a WoM perspective what interests me about it is not that it’s UGC-led … Continue reading

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A new year…a new epoch of marketing…

Looking back, there have been some pretty huge changes in the marketing landscape during 2011. Consumer connectivity has grown from strength to strength, social media has exploded and the power of the new consumer continues to rise. So what does … Continue reading

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