Skype recently launched an Influencer campaign to capture the personal experiences of influential bloggers. The core challenge they faced was how to make Skype interactions that are generally private in nature, visible to the public.
The Skype Passion Project engaged influential bloggers & community leaders to connect over skype and discuss shared passions. Categories included music, fashion & foodies and saw Influencers sharing the project with their followers & networks generating considerable awareness for Skype.
Results were strong with over 140,000 visits to the campaign hub, over 5,000 campaign shares and a 10% conversion rate (10% of visitors downloaded Skype on their mobile).
This campaign is a great example of how with a little creativity, a tech company that specialises in private interactions can still utilise the power of Influencers.