While it’s winter over here, our fellow Brits are roasting away during the hot Summer months or should I say weeks… Loveable Telco, Orange have launched a creative social/WoM campaign called ‘keep me cool’ that sees them delivering free ice creams to those in need of refreshment.
But there’s a twist. How do you claim your free ice cream? You’re encouraged to tweet your postcode and the postcodes with the most tweets get a visit from the Orange Ice cream van.
This is a great campaign that has WoM at it’s core and stimulates discussion in a unique & creative way. What I like about it the most is that it encourages you to rally up your friends/neighbours/work colleagues to join together in one mission, thus creating natural community waves of WoM & buzz. You can always count on Orange to get it right – nice job guys.