LinkedIn starts the WOM conversation with new ‘mention’ feature

Connecting with business contacts has never been easier with professional networking site LinkedIn announcing the addition of a new ‘mention’ feature, allowing WOM to thrive.

The new feature, which is currently rolling out to LinkedIn users globally, allows members to tag other users or companies in their comments. A drop-down menu allows the user to choose who they’d like to connect to, creating conversations instantaneously.

Of course, this feature isn’t a new concept within social media platforms – Twitter kicked off the idea of @mentions when it launched in 2006, and Facebook followed suit in 2011. The introduction of mentions brings LinkedIn up to speed with fellow networking sites and makes the platform more user-focused and less centrally controlled. For a networking site which focuses on creating professional connections, it’s a wonder it’s only now being implemented.

Business news is now easily shared and the ability to have real-time conversations with new and old connections are touted as the main perks of this new system.

With one simple addition, LinkedIn has broadened the networking scope of their users proving their dedication to the growth of professional connections through the use of an easy, instant and, frankly, necessary WOM feature.


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