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Touting themselves as a ‘global opinion network’, State.com provides users with a live feed and library of opinions, neatly categorised.
The idea is to provide on-call access to user opinions on topics you specifically ‘tune’ in to (i.e. are interested in) and be able in interact with those opinions, create your own, and follow users with similar interest. Happily, the entire platform acts as a type of social media monitoring tool that demonstrates trending topics, sentiment of opinions & popularity.
Research shows influence is strongest when recommendations are made by those closest to you OR via complete strangers. State.com have clearly recognised this and catered to the latter.
After having spent a fair amount of time on State.com, I’m left questioning whether such a broad spectrum of topics is necessary. Topical news, politics, culture – yes. But does anyone really care whether the global opinion of ‘Drunk Food’ is “crap”, “needed, “bound to happen”, “oh yeah”, or “hits the spot”? What purpose does this serve, and who wants to know about it?
Only time will tell whether this platform takes off. If it does, the brand and influence capabilities will be endless.
