Category Archives: word of mouth

7 Mobile Stats That Will Make You Rethink Your WOM Marketing Strategy

We all know mobile is the space to watch for 2014, but just what are the stats on this fast paced growth sector? I’ve put together my top 7 statistics for mobile marketing in 2014 and just what this means … Continue reading

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Recommendations Have More Impact Than Brand or Price According to New Study

A new study by ShareThis and the Paley Center for Media has shown that when it comes to purchasing products, “a positive recommendation is more important to consumers than price and brand combined”. Take it a step further and this new … Continue reading

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Kellogg’s Samples Success with Launch of New Product

Product sampling is a fantastic way for a brand to connect directly with consumers. Allowing a potential customer to trial or taste a product before parting way with any hard-earned money can strongly influence a purchase decision. However, there have … Continue reading

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Cadbury Visualise your State of Chocolate-Happiness with the Joy Jacket

Cadbury have enlisted influential UK bloggers to push their ongoing marketing campaign, ‘Joyville’, with their latest execution, the ‘Joy Jacket’. Commissioned by PR agency Golin Harris, and developed by Hirsch&Mann, the Joy Jacket has been created to promote the Cadbury … Continue reading

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Pass It On with Nokia

Nokia have launched a new, unique experiment that goes beyond social photography, as we know it. Nokia’s #PASSITON campaign sees 30 Nokia Lumia 1020’s be sent to 30 cities around the world. Within each city the phone is passed between … Continue reading

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How Graph Search Will Power Word of Mouth Recommendations

Last week Facebook announced the roll out of Graph Search to all Facebook users using the network in U.S. English. If you haven’t already heard, Graph Search is Facebook’s latest attempt to personalize the user experience. Essentially it offers more … Continue reading

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Six Digital Consumer Trends to watch out for

Earlier this year Mckinsey & Company published an interesting piece of research detailing six overarching trends in consumer digital behavior. I thought I’d recap these trends in today’s feature article and look at how they may impact word of mouth … Continue reading

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Douwe Egberts capture brand advocacy with interactive vending machines

Digital vending machines seems to be the latest experiential craze and Douwe Egberts (DE) are getting some great results with their ‘yawn’ campaign in South Africa. So how did it work? An unassuming DE branded coffee vending machine was installed … Continue reading

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Skoda Fabia targets youth and becomes hostel

How do you bring to life the roomy interior of Russia’s biggest small car? Get people living in it for a day. Obviously. Considering the Skoda Fabia’s fun, youth-oriented target market, BBDO Russia looked to communicate with young Russian holidaymakers, … Continue reading

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Ahalogy & Solaborate

        Ahalogy (formerly Pingage) is a new startup riding on the coat-tails of image based social media giant Pinterest. Similar to what Buddy Media did for Facebook, Ahalogy offers brands a streamlined way to manage content, followers … Continue reading

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