Category Archives: word of mouth

Ted Baker to Break North American Market With New Influencer Campaign

Luxury British clothing brand, Ted Baker, has engaged influential Instagram stars to feature in their new North American-specific campaign, ‘Ted Baker’s Explorer Club’, in a bid to increase awareness of the brand in the US. Since launching in the UK, … Continue reading

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The Evolution of Influencer Marketing in Australia

You won’t be surprised to hear that Influencer Marketing is a core passion of ours here at Contagious. This past month we’ve put the Aussie evolution of Influencer Marketing under the microscope by garnering insights from marketeers around the country. … Continue reading

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Access All ASOS Advocacy Program

ASOS have launched a long-term advocacy program that sees them rewarding their most influential fans with a range of exclusive initiatives & VIP bonuses. #AccessAllAsos expands the social media presence of the brand by incentivising key influencers to recommend ASOS … Continue reading

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Mastercard Shakes Social Media with a ‘Priceless Surprise’

  It is hard not to think about ‘Mastercard’ without thinking about debt… and their iconic campaign slogan ‘Priceless’. For 18 years, Mastercard has celebrated the priceless moments in people’s lives but decided it was time to shift consumer perceptions … Continue reading

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Guitar Center & DJ Zedd Launch Social Media Contest ‘Cover Me’

  With the growing popular demand of audio streaming platforms, such as SoundCloud and Beatport, Guitar Center looked to harness this new found accessibility by teaming up with Grammy Award winning artist, DJ Zedd, and launching a social media based contest named … Continue reading

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New Research: Measuring the Precise Return on Word of Mouth Marketing

Earlier this year, the word of mouth marketing association (WOMMA) released new research that measures the precise return on word of mouth (WOM) marketing. The research is based on detailed data compiled over a period of 2-3 years by a … Continue reading

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Tweet to Eat With Walkers

UK brand, Walkers Crisps, added a clever twist to their latest sampling campaign by creating the first ever Twitter vending machine. Located at three bus shelters across London, Gary Lineker (the face of the brand for over 20 years) virtually … Continue reading

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How to get people talking about your brand

How do we get people talking and make our products and ideas catch on? One way is to mint social currency. In his book, Contagious, Jonah Berger outlines the value of social currency for creating word of mouth and increasing … Continue reading

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ASICS Search for the Ultimate Australian Rugby Union Fan with the Return of Rugby Rewards

ASICS is creating social buzz with the return of its Rugby Rewards, ahead of the Australian Rugby Union’s Castrol EDGE France Tour, which kicks off at the start of June. ASICS Rugby Rewards is a Facebook app, which tracks the … Continue reading

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Birds Eye Connect With Consumers Through Exchange of Social Currency

Birds Eye, the frozen food brand in the United Kingdom, recently launched a pop-up store in London, which allowed customers to pay for their food simply by taking a photo of it. Birds Eye wanted to build their brand across … Continue reading

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