Category Archives: Whats the buzz?

Cadbury Visualise your State of Chocolate-Happiness with the Joy Jacket

Cadbury have enlisted influential UK bloggers to push their ongoing marketing campaign, ‘Joyville’, with their latest execution, the ‘Joy Jacket’. Commissioned by PR agency Golin Harris, and developed by Hirsch&Mann, the Joy Jacket has been created to promote the Cadbury … Continue reading

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Pass It On with Nokia

Nokia have launched a new, unique experiment that goes beyond social photography, as we know it. Nokia’s #PASSITON campaign sees 30 Nokia Lumia 1020’s be sent to 30 cities around the world. Within each city the phone is passed between … Continue reading

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True Influencers in Action

In our business, the term influencer gets thrown around a lot. Clients often expect us to recruit The Bondi Hipsters, the Michelle Briggs types, or a team of Terry Duraks to bring their WOMM campaign to life. But when it … Continue reading

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Douwe Egberts capture brand advocacy with interactive vending machines

Digital vending machines seems to be the latest experiential craze and Douwe Egberts (DE) are getting some great results with their ‘yawn’ campaign in South Africa. So how did it work? An unassuming DE branded coffee vending machine was installed … Continue reading

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Skoda Fabia targets youth and becomes hostel

How do you bring to life the roomy interior of Russia’s biggest small car? Get people living in it for a day. Obviously. Considering the Skoda Fabia’s fun, youth-oriented target market, BBDO Russia looked to communicate with young Russian holidaymakers, … Continue reading

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Monster’s global drive for engagement with #FindBetter

Monster.com the worldwide leader in connecting people to job opportunities, has introduced a new marketing and PR campaign, #FindBetter. The Media Relations and PR team at Monster WorldWide understand the importance of Word of Mouth Marketing (WOMM) as an effective … Continue reading

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Taco Bell, ‘put a ring on it’!

It appears that American fast-food giant Taco Bell has taken advice from Beyoncé to ‘put a ring on it’. The nation-wide Mexican chain showed their appreciation to eight stylish females with ‘quasi-celebrity’ status. Jozlynn Rush, Social-Media Community Manager and creator … Continue reading

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LinkedIn starts the WOM conversation with new ‘mention’ feature

Connecting with business contacts has never been easier with professional networking site LinkedIn announcing the addition of a new ‘mention’ feature, allowing WOM to thrive. The new feature, which is currently rolling out to LinkedIn users globally, allows members to … Continue reading

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The New DMZ App turning photo sharing into WOM gold

Digital Media Zone (DMZ), a Toronto based start up, has announced their soon-to-be launched photo sharing app, Thumble. Customers and businesses can now work together to create WOM through a reward-based system. The concept of Thumble is simple. An individual … Continue reading

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