Category Archives: Uncategorized

Ted Baker to Break North American Market With New Influencer Campaign

Luxury British clothing brand, Ted Baker, has engaged influential Instagram stars to feature in their new North American-specific campaign, ‘Ted Baker’s Explorer Club’, in a bid to increase awareness of the brand in the US. Since launching in the UK, … Continue reading

Posted in digital, Influencer, mobile, social media, Uncategorized, Whats the buzz?, word of mouth | Tagged , , , , , | Leave a comment

Tweet to Eat With Walkers

UK brand, Walkers Crisps, added a clever twist to their latest sampling campaign by creating the first ever Twitter vending machine. Located at three bus shelters across London, Gary Lineker (the face of the brand for over 20 years) virtually … Continue reading

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Burberry China Puts Fans Front Row Centre

Burberry’s new Autumn/Winter 2014 fashion show has offered fans a new way to connect with their favourite brand.  Burberry has hooked up with popular Chinese messaging app WeChat to provide an exclusive opportunity for those most passionate about the label. … Continue reading

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Schweppes Cocktail Revolution hits the road

Back in October, Schweppes launched its Cocktail Revolution with ‘Mix a drink for anyone in the world’ and an interactive set up in Southern Cross station in Melbourne. Now the Cocktail Revolution has hit the streets with Cocktail Mail; an … Continue reading

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Steve Jobs: word of mouth genius?

Call me sentimental but I couldn’t resist a post this week in memory of Steve Jobs and all he achieved at Apple. His departure as CEO yesterday resulted in an immediate 20% drop in Apple shares indicating the true impact … Continue reading

Posted in advocacy, case studies, love your work, tech news, Uncategorized, word of mouth | Tagged , , | Leave a comment

ZMOT: the new marketing model?

When I read comments like that it makes me all warm and fuzzy inside. I get excited because I know I’m working in the right industry space at the right time. I know the “changing lives of our end users” … Continue reading

Posted in advocacy, digital, research & stats, social media, trends, Uncategorized, word of mouth | Tagged , , , | 2 Comments