Category Archives: trends

The Evolution of Influencer Marketing in Australia

Posted on August 12, 2015 by Conor Florance

You won’t be surprised to hear that Influencer Marketing is a core passion of ours here at Contagious. This past month we’ve put the Aussie evolution of Influencer Marketing under the microscope by garnering insights from marketeers around the country. … Continue reading →

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Bud Light Recognises Change in Traditional Marketing Model

Posted on October 9, 2014 by Marni Nemeny

It’s now broadly accepted that the traditional marketing model has changed. Most of us are familiar with the classic awareness > interest > desire > action consumer path from which so many marketing campaigns have been derived. However, a new … Continue reading →

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Birds Eye Connect With Consumers Through Exchange of Social Currency

Posted on May 29, 2014 by Emily Johnston

Birds Eye, the frozen food brand in the United Kingdom, recently launched a pop-up store in London, which allowed customers to pay for their food simply by taking a photo of it. Birds Eye wanted to build their brand across … Continue reading →

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Kellogg’s Samples Success with Launch of New Product

Posted on May 1, 2014 by Emily Johnston

Product sampling is a fantastic way for a brand to connect directly with consumers. Allowing a potential customer to trial or taste a product before parting way with any hard-earned money can strongly influence a purchase decision. However, there have … Continue reading →

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5 Incredible Insights from Australia’s Most Influential Bloggers

Posted on February 20, 2014 by Zoe Boalch

I’ve been working with bloggers for over four years now and let me tell you; bloggers know their stuff! The bloggers that I’ve had the pleasure of working with have spent years (some even decades), understanding how the online space … Continue reading →

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Six Digital Consumer Trends to watch out for

Posted on August 14, 2013 by Zoe Boalch

Earlier this year Mckinsey & Company published an interesting piece of research detailing six overarching trends in consumer digital behavior. I thought I’d recap these trends in today’s feature article and look at how they may impact word of mouth … Continue reading →

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ZMOT: the new marketing model?

Posted on July 20, 2011 by Marni Nemeny

When I read comments like that it makes me all warm and fuzzy inside. I get excited because I know I’m working in the right industry space at the right time. I know the “changing lives of our end users” … Continue reading →

Posted in advocacy, digital, research & stats, social media, trends, Uncategorized, word of mouth | Tagged , , , | 2 Comments

Tourism Toronto launch real time tourism guide

Posted on July 14, 2011 by admin

Tourism and WoM already walk hand in hand in my mind- think Trip Advisor for hotel recommendations or local What’s On pages for trusted hot spots, but tourism has recently gone to a whole new interactive level with social media. … Continue reading →

Posted in case studies, digital, love your work, social media, trends, word of mouth | Tagged , , | 2 Comments