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Category Archives: trends
The Evolution of Influencer Marketing in Australia
You won’t be surprised to hear that Influencer Marketing is a core passion of ours here at Contagious. This past month we’ve put the Aussie evolution of Influencer Marketing under the microscope by garnering insights from marketeers around the country. … Continue reading
Bud Light Recognises Change in Traditional Marketing Model
It’s now broadly accepted that the traditional marketing model has changed. Most of us are familiar with the classic awareness > interest > desire > action consumer path from which so many marketing campaigns have been derived. However, a new … Continue reading
Posted in digital, research & stats, social media, trends, Whats the buzz?
Tagged change, marketing, traditional marketing model
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Birds Eye Connect With Consumers Through Exchange of Social Currency
Birds Eye, the frozen food brand in the United Kingdom, recently launched a pop-up store in London, which allowed customers to pay for their food simply by taking a photo of it. Birds Eye wanted to build their brand across … Continue reading
Posted in digital, social media, trends, Whats the buzz?, word of mouth
Tagged birds eye, instagram, photograph, social currency
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Kellogg’s Samples Success with Launch of New Product
Product sampling is a fantastic way for a brand to connect directly with consumers. Allowing a potential customer to trial or taste a product before parting way with any hard-earned money can strongly influence a purchase decision. However, there have … Continue reading
Posted in advocacy, case studies, trends, word of mouth
Tagged Advocacy, brand awareness, consumer targeting, kellogg's, sampling, targeted sampling
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5 Incredible Insights from Australia’s Most Influential Bloggers
I’ve been working with bloggers for over four years now and let me tell you; bloggers know their stuff! The bloggers that I’ve had the pleasure of working with have spent years (some even decades), understanding how the online space … Continue reading
Posted in digital, feature articles, social media, trends
Tagged blogger, insights, knowledge
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Six Digital Consumer Trends to watch out for
Earlier this year Mckinsey & Company published an interesting piece of research detailing six overarching trends in consumer digital behavior. I thought I’d recap these trends in today’s feature article and look at how they may impact word of mouth … Continue reading
Posted in digital, feature articles, mobile, research & stats, trends, word of mouth
Tagged Digital trends
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ZMOT: the new marketing model?
When I read comments like that it makes me all warm and fuzzy inside. I get excited because I know I’m working in the right industry space at the right time. I know the “changing lives of our end users” … Continue reading
Posted in advocacy, digital, research & stats, social media, trends, Uncategorized, word of mouth
Tagged google, Jim Lecinski, Shopper Sciences, ZMOT
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Tourism Toronto launch real time tourism guide
Tourism and WoM already walk hand in hand in my mind- think Trip Advisor for hotel recommendations or local What’s On pages for trusted hot spots, but tourism has recently gone to a whole new interactive level with social media. … Continue reading
Posted in case studies, digital, love your work, social media, trends, word of mouth
Tagged Bogusky, Crispin Porter, Tourism Toronto
2 Comments