Category Archives: tech news

2012 Olympics Smashes Social Media Targets

There’s been considerable noise about what has been coined the ‘Social Games’ this year. The Olympics clearly provides a gargantuan opportunity for online conversations and the chance for brands to be at the centre of those conversations is a marketeer’s … Continue reading

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MarketShare Integrates Word of Mouth ROI Analytics

A few days ago, analytics company MarketShare announced a partnership with Word of Mouth (WoM) measurement experts; Keller Fay. This partnership will see the global analytics giant offering some new insights into techniques used to measure the return on investment … Continue reading

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A New Interactive Map Experience; the world’s gone SoLoMo!

I mentioned back in January that geo-targeting would be a hot topic for 2012. What with Facebook places and foursquare taking off last year it was only a matter of time before interactive maps started to merge with social media … Continue reading

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Pinterest drives more traffic than Google

I’ve been obsessing over Pinterest for a while now. For someone who processes information in a very visual way (ahem me), Pinterest ticks all the boxes. From a WoM perspective what interests me about it is not that it’s UGC-led … Continue reading

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10 tech predictions for 2012

One of the best things about the start of a new year is that we get to predict what the future will bring. Here are my top 10 tech predictions for 2012: 1. Mobile e-commerce The U.S and the U.K … Continue reading

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How the cashless generation will boost loyalty

Paypal have launched new research that predicts digital money shopping will be mainstream in the UK by 2016. This means gone are the days you’ll need to carry real hard cash or even plastic – your mobile phone will suffice … Continue reading

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Tech news: Round up

This month there have been a few interesting developments in the land of digital. So rather than focusing on just one, here’s my take on two recent conversation-worthy tech-related innovations & revelations… Keepio; connecting through collecting Earlier this week I … Continue reading

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Facebook announces new changes

Facebook announced yet more changes last week. The two that interested me the most were the new ‘people talking about’ metric and the new timeline profile pages. Both have various implications from a WoM perspective – so here’s my take … Continue reading

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Proliphiq: new social influence tool powered by the people

What’s this? Not another social influence tool I hear you cry! Before you turn your back on ‘yet another social analytics platform’ I urge you to spend some time getting to know newcomer Proliphiq. What’s different about this one then? … Continue reading

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Steve Jobs: word of mouth genius?

Call me sentimental but I couldn’t resist a post this week in memory of Steve Jobs and all he achieved at Apple. His departure as CEO yesterday resulted in an immediate 20% drop in Apple shares indicating the true impact … Continue reading

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