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Contagious Agency specialise in Influencer & Word of Mouth marketing and have developed WOM Advocacy campaigns for Woolworths, Telstra, Unilever, Nestle, Sony Australia and more.
fever- The Future of Influencer Marketing
- Ted Baker to Break North American Market With New Influencer Campaign
- The Evolution of Influencer Marketing in Australia
- Access All ASOS Advocacy Program
- Mastercard Shakes Social Media with a ‘Priceless Surprise’
- Guitar Center & DJ Zedd Launch Social Media Contest ‘Cover Me’
- Skype Launch Influencer Campaign
- New Research: Measuring the Precise Return on Word of Mouth Marketing
- Burberry employs tweet-activated camera during catwalk
- Highland Park Whisky Engage Influencer Marketing Strategy
Category Archives: tech news
Instagram ads, Speed Reading and new Yovo app
Waitrose, Starbucks and Cadbury among first advertisers on Instagram Instagram has partnered with Omnicom Media Group to roll out the highly anticipated sponsored ad unit in users’ Instagram feeds. Similar to Facebook ads, Instagram sponsored photos & videos now appear … Continue reading
7 Mobile Stats That Will Make You Rethink Your WOM Marketing Strategy
We all know mobile is the space to watch for 2014, but just what are the stats on this fast paced growth sector? I’ve put together my top 7 statistics for mobile marketing in 2014 and just what this means … Continue reading
Posted in mobile, research & stats, tech news, word of mouth
Tagged mobile marketing stats
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7 Top Tech Predictions across Digital, Social Media & WOM for 2014
In the first quarterly issue of Fever, we take a look at the top digital, WOM and social media trends for 2014. This article was also featured in B&T on 31 January 2014. 1. Brands become publishers as content rules … Continue reading
Posted in digital, mobile, research & stats, search, social media, tech news
Tagged predictions, technology, trends
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Instagram Launch Ads | Facebook Tweak Newsfeed Algorithm
Instagram ads roll out After the initial announcement that Ads were on their way, back in 2012, Instagram have now made it public that a handful of U.S. users will soon start to see ‘beautiful, high quality ads from brands … Continue reading
How Graph Search Will Power Word of Mouth Recommendations
Last week Facebook announced the roll out of Graph Search to all Facebook users using the network in U.S. English. If you haven’t already heard, Graph Search is Facebook’s latest attempt to personalize the user experience. Essentially it offers more … Continue reading
Posted in advocacy, digital, social media, tech news, word of mouth
Tagged Graph Search
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Ahalogy & Solaborate
Ahalogy (formerly Pingage) is a new startup riding on the coat-tails of image based social media giant Pinterest. Similar to what Buddy Media did for Facebook, Ahalogy offers brands a streamlined way to manage content, followers … Continue reading
Posted in digital, research & stats, social media, tech news, word of mouth
Tagged Ahology, community sharing, Pinterest, Solaborate
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Facebook to charge users
Facebook announced recently that users will soon be charged to contact people who are not within their existing friendship circle. Interestingly, the fee charged will depend on the popularity of the person who is being contacted. So, popular celebrities will … Continue reading
Twitter Hashtags used to Purchase
American Express (Amex) have announced a recent technological development that will allow card customers to make purchases using twitter hashtags. The new service which uses ‘Amex Sync’ allows customers to literally sync their credit cards with Twitter to enable them … Continue reading
Web of Trust Fuels Online Advocacy
Wouldn’t it be great to get a second opinion about what the trustworthiness of a website is before you visit it? As luck would have it, Finland-based company ‘Web of Trust’ does just that. The online platform is a community-based … Continue reading
Facebook Launch ‘Gifts’
It’s finally happened. You can now purchase physical products directly through the global juggernaut that is Facebook. Facebook have recently launched an e-commerce arm, called ‘Facebook gifts’. Taking their ‘virtual’ gift shop idea (where you could purchase and send friends … Continue reading