Category Archives: tech news

Instagram ads, Speed Reading and new Yovo app

Posted on October 9, 2014 by Zoe Boalch

Waitrose, Starbucks and Cadbury among first advertisers on Instagram Instagram has partnered with Omnicom Media Group to roll out the highly anticipated sponsored ad unit in users’ Instagram feeds.  Similar to Facebook ads, Instagram sponsored photos & videos now appear … Continue reading →

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7 Mobile Stats That Will Make You Rethink Your WOM Marketing Strategy

Posted on May 26, 2014 by Zoe Boalch

We all know mobile is the space to watch for 2014, but just what are the stats on this fast paced growth sector? I’ve put together my top 7 statistics for mobile marketing in 2014 and just what this means … Continue reading →

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7 Top Tech Predictions across Digital, Social Media & WOM for 2014

Posted on February 20, 2014 by Zoe Boalch

In the first quarterly issue of Fever, we take a look at the top digital, WOM and social media trends for 2014. This article was also featured in B&T on 31 January 2014. 1. Brands become publishers as content rules … Continue reading →

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Instagram Launch Ads | Facebook Tweak Newsfeed Algorithm

Posted on October 9, 2013 by Zoe Boalch

Instagram ads roll out After the initial announcement that Ads were on their way, back in 2012, Instagram have now made it public that a handful of U.S. users will soon start to see ‘beautiful, high quality ads from brands … Continue reading →

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How Graph Search Will Power Word of Mouth Recommendations

Posted on August 14, 2013 by Zoe Boalch

Last week Facebook announced the roll out of Graph Search to all Facebook users using the network in U.S. English. If you haven’t already heard, Graph Search is Facebook’s latest attempt to personalize the user experience. Essentially it offers more … Continue reading →

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Ahalogy & Solaborate

Posted on June 16, 2013 by Zoe Boalch

        Ahalogy (formerly Pingage) is a new startup riding on the coat-tails of image based social media giant Pinterest. Similar to what Buddy Media did for Facebook, Ahalogy offers brands a streamlined way to manage content, followers … Continue reading →

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Facebook to charge users

Posted on April 10, 2013 by Zoe Boalch

Facebook announced recently that users will soon be charged to contact people who are not within their existing friendship circle. Interestingly, the fee charged will depend on the popularity of the person who is being contacted. So, popular celebrities will … Continue reading →

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Twitter Hashtags used to Purchase

Posted on February 14, 2013 by Zoe Boalch

American Express (Amex) have announced a recent technological development that will allow card customers to make purchases using twitter hashtags. The new service which uses ‘Amex Sync’ allows customers to literally sync their credit cards with Twitter to enable them … Continue reading →

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Web of Trust Fuels Online Advocacy

Posted on December 11, 2012 by Zoe Boalch

Wouldn’t it be great to get a second opinion about what the trustworthiness of a website is before you visit it? As luck would have it, Finland-based company ‘Web of Trust’ does just that. The online platform is a community-based … Continue reading →

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Facebook Launch ‘Gifts’

Posted on October 10, 2012 by Zoe Boalch

It’s finally happened. You can now purchase physical products directly through the global juggernaut that is Facebook. Facebook have recently launched an e-commerce arm, called ‘Facebook gifts’. Taking their ‘virtual’ gift shop idea (where you could purchase and send friends … Continue reading →

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