Category Archives: social media

ASICS Search for the Ultimate Australian Rugby Union Fan with the Return of Rugby Rewards

ASICS is creating social buzz with the return of its Rugby Rewards, ahead of the Australian Rugby Union’s Castrol EDGE France Tour, which kicks off at the start of June. ASICS Rugby Rewards is a Facebook app, which tracks the … Continue reading

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Birds Eye Connect With Consumers Through Exchange of Social Currency

Birds Eye, the frozen food brand in the United Kingdom, recently launched a pop-up store in London, which allowed customers to pay for their food simply by taking a photo of it. Birds Eye wanted to build their brand across … Continue reading

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Global Opinion Network Launches

Enjoy sharing your opinion? Love funny promo videos? Here. Watch this. Touting themselves as a ‘global opinion network’, State.com provides users with a live feed and library of opinions, neatly categorised. The idea is to provide on-call access to user opinions … Continue reading

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5 Incredible Insights from Australia’s Most Influential Bloggers

I’ve been working with bloggers for over four years now and let me tell you; bloggers know their stuff! The bloggers that I’ve had the pleasure of working with have spent years (some even decades), understanding how the online space … Continue reading

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7 Top Tech Predictions across Digital, Social Media & WOM for 2014

In the first quarterly issue of Fever, we take a look at the top digital, WOM and social media trends for 2014. This article was also featured in B&T on 31 January 2014. 1. Brands become publishers as content rules … Continue reading

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Cadbury Visualise your State of Chocolate-Happiness with the Joy Jacket

Cadbury have enlisted influential UK bloggers to push their ongoing marketing campaign, ‘Joyville’, with their latest execution, the ‘Joy Jacket’. Commissioned by PR agency Golin Harris, and developed by Hirsch&Mann, the Joy Jacket has been created to promote the Cadbury … Continue reading

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Pass It On with Nokia

Nokia have launched a new, unique experiment that goes beyond social photography, as we know it. Nokia’s #PASSITON campaign sees 30 Nokia Lumia 1020’s be sent to 30 cities around the world. Within each city the phone is passed between … Continue reading

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Fans Go Gaga on Twitter

Lady Gaga recently released her highly anticipated album ’ArtPop’, but with an unexpected twist. Gaga has always launched with a bang and this album is no exception. The cover of new album ‘ArtPop’ was revealed in sections on Clear Channel … Continue reading

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How Graph Search Will Power Word of Mouth Recommendations

Last week Facebook announced the roll out of Graph Search to all Facebook users using the network in U.S. English. If you haven’t already heard, Graph Search is Facebook’s latest attempt to personalize the user experience. Essentially it offers more … Continue reading

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Douwe Egberts capture brand advocacy with interactive vending machines

Digital vending machines seems to be the latest experiential craze and Douwe Egberts (DE) are getting some great results with their ‘yawn’ campaign in South Africa. So how did it work? An unassuming DE branded coffee vending machine was installed … Continue reading

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