Category Archives: social media

The Future of Influencer Marketing

It’s no secret that Influencer Marketing is becoming more and more mainstream. Everyone wants a piece of the pie, and according to Schlesinger Associates, 84% of marketing professionals worldwide have plans to start Influencer Marketing in 2016 and those who … Continue reading

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Ted Baker to Break North American Market With New Influencer Campaign

Luxury British clothing brand, Ted Baker, has engaged influential Instagram stars to feature in their new North American-specific campaign, ‘Ted Baker’s Explorer Club’, in a bid to increase awareness of the brand in the US. Since launching in the UK, … Continue reading

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Access All ASOS Advocacy Program

ASOS have launched a long-term advocacy program that sees them rewarding their most influential fans with a range of exclusive initiatives & VIP bonuses. #AccessAllAsos expands the social media presence of the brand by incentivising key influencers to recommend ASOS … Continue reading

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Mastercard Shakes Social Media with a ‘Priceless Surprise’

  It is hard not to think about ‘Mastercard’ without thinking about debt… and their iconic campaign slogan ‘Priceless’. For 18 years, Mastercard has celebrated the priceless moments in people’s lives but decided it was time to shift consumer perceptions … Continue reading

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Guitar Center & DJ Zedd Launch Social Media Contest ‘Cover Me’

  With the growing popular demand of audio streaming platforms, such as SoundCloud and Beatport, Guitar Center looked to harness this new found accessibility by teaming up with Grammy Award winning artist, DJ Zedd, and launching a social media based contest named … Continue reading

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Burberry employs tweet-activated camera during catwalk

Back in Feb last year, we published a post detailing how Burberry China were offering fans a new way to connect with the brand during their Autumn/Winter 2014 fashion show. They teamed up with popular Chinese messaging app, WeChat, to give … Continue reading

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Tweet to Eat With Walkers

UK brand, Walkers Crisps, added a clever twist to their latest sampling campaign by creating the first ever Twitter vending machine. Located at three bus shelters across London, Gary Lineker (the face of the brand for over 20 years) virtually … Continue reading

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Bud Light Recognises Change in Traditional Marketing Model

It’s now broadly accepted that the traditional marketing model has changed. Most of us are familiar with the classic awareness > interest > desire > action consumer path from which so many marketing campaigns have been derived. However, a new … Continue reading

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Instagram ads, Speed Reading and new Yovo app

Waitrose, Starbucks and Cadbury among first advertisers on Instagram Instagram has partnered with Omnicom Media Group to roll out the highly anticipated sponsored ad unit in users’ Instagram feeds.  Similar to Facebook ads, Instagram sponsored photos & videos now appear … Continue reading

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How to get people talking about your brand

How do we get people talking and make our products and ideas catch on? One way is to mint social currency. In his book, Contagious, Jonah Berger outlines the value of social currency for creating word of mouth and increasing … Continue reading

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