Category Archives: search

7 Top Tech Predictions across Digital, Social Media & WOM for 2014

Posted on February 20, 2014 by Zoe Boalch

In the first quarterly issue of Fever, we take a look at the top digital, WOM and social media trends for 2014. This article was also featured in B&T on 31 January 2014. 1. Brands become publishers as content rules … Continue reading →

Posted in digital, mobile, research & stats, search, social media, tech news | Tagged , , | Leave a comment

87% of consumers purchase products based purely on online reviews

Posted on September 9, 2011 by Zoe Boalch

New research from Cone has shown that 4 out of 5 consumers will change their minds about a purchase based solely on negative information they found online. This just goes to illustrate the power of negative WoM when it comes … Continue reading →

Posted in digital, mobile, research & stats, search, word of mouth | Tagged | 2 Comments

are you taking advantage of digital WoM?

Posted on August 4, 2011 by Zoe Boalch

The Keller Fay Group partnered with Google last month to conduct some research into what effect the internet & internet devices have on Word of Mouth (WoM) conversations about brands.  The sheer volume of brand mentions in the US is … Continue reading →

Posted in advocacy, digital, feature articles, research & stats, search, social media, word of mouth | Tagged , , , | Leave a comment

Google +1 launches in Australia

Posted on July 1, 2011 by Zoe Boalch

You’d be forgiven for thinking that Google had put themselves on some swanky new guest list with all the talk about Google plus-one this week….but alas no – the reality is the launch of the new Google ‘plus-one’ button which … Continue reading →

Posted in advocacy, digital, search, social media, tech news | Tagged , , | 1 Comment