Category Archives: search

7 Top Tech Predictions across Digital, Social Media & WOM for 2014

In the first quarterly issue of Fever, we take a look at the top digital, WOM and social media trends for 2014. This article was also featured in B&T on 31 January 2014. 1. Brands become publishers as content rules … Continue reading

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87% of consumers purchase products based purely on online reviews

New research from Cone has shown that 4 out of 5 consumers will change their minds about a purchase based solely on negative information they found online. This just goes to illustrate the power of negative WoM when it comes … Continue reading

Posted in digital, mobile, research & stats, search, word of mouth | Tagged | 2 Comments

are you taking advantage of digital WoM?

The Keller Fay Group partnered with Google last month to conduct some research into what effect the internet & internet devices have on Word of Mouth (WoM) conversations about brands.  The sheer volume of brand mentions in the US is … Continue reading

Posted in advocacy, digital, feature articles, research & stats, search, social media, word of mouth | Tagged , , , | Leave a comment

Google +1 launches in Australia

You’d be forgiven for thinking that Google had put themselves on some swanky new guest list with all the talk about Google plus-one this week….but alas no – the reality is the launch of the new Google ‘plus-one’ button which … Continue reading

Posted in advocacy, digital, search, social media, tech news | Tagged , , | 1 Comment