Category Archives: research & stats

Facebook Tab Engagement Down 53%

It’s been over four months since Facebook launched the new Timeline interface. In knee-jerk reaction, brands have reluctantly spent more marketing dollars ‘tweaking’ their social media strategies in response to the Timeline changes in layout and functionality. I don’t know … Continue reading

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MarketShare Integrates Word of Mouth ROI Analytics

A few days ago, analytics company MarketShare announced a partnership with Word of Mouth (WoM) measurement experts; Keller Fay. This partnership will see the global analytics giant offering some new insights into techniques used to measure the return on investment … Continue reading

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Infographic: digital sharing 2011 | AddThis

Clearspring  – the guys who produce the worlds largest content sharing platform – ‘AddThis’, recently released an infographic detailing global sharing behavior over the last 5 years. The stats were collated from 1.2 billion users and across 10 million domains. … Continue reading

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A Facebook comment is worth four times more than a like

There’s been a lot of noise about the value of a Facebook ‘like’ this week – the latest figure being $10 according to social-media agency SocialCode. The agency looked at more than 5 million Facebook ads placed by over 50 … Continue reading

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How the cashless generation will boost loyalty

Paypal have launched new research that predicts digital money shopping will be mainstream in the UK by 2016. This means gone are the days you’ll need to carry real hard cash or even plastic – your mobile phone will suffice … Continue reading

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Klout loses some klout

There’s been quite a kerfuffle about social influence tool; Klout this month. Due to an upgrade thousands of people’s klout scores were downgraded leaving quite a few unhappy Klout users questioning the validity of the unregulated tool. Apparently my ‘true … Continue reading

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Nielsen release new social media report

Nielsen recently released their Q3 2011 ‘State of the Media: Social Media report’ – which takes a look in detail at the impact of social media on Americans’ on & offline behaviour. While the findings are not going to see … Continue reading

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Australia second highest smartphone penetration globally

Google have released new research in conjunction with Ipsos that shows “Australians are buying more smartphones, faster, than the rest of the world – and they’re using them more too” (Jason Pellegrino, head of mobile ads, Google Australia & Newzealand). … Continue reading

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87% of consumers purchase products based purely on online reviews

New research from Cone has shown that 4 out of 5 consumers will change their minds about a purchase based solely on negative information they found online. This just goes to illustrate the power of negative WoM when it comes … Continue reading

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comScore tackle branded content on facebook with new report

comScore released a new white paper recently: The power of like. The report is largely based on May 2011 findings from comScore Social EssentialsTM as well as insights from Facebook’s internal analytics platform. The report takes a look at the … Continue reading

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