Category Archives: research & stats

The Evolution of Influencer Marketing in Australia

You won’t be surprised to hear that Influencer Marketing is a core passion of ours here at Contagious. This past month we’ve put the Aussie evolution of Influencer Marketing under the microscope by garnering insights from marketeers around the country. … Continue reading

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New Research: Measuring the Precise Return on Word of Mouth Marketing

Earlier this year, the word of mouth marketing association (WOMMA) released new research that measures the precise return on word of mouth (WOM) marketing. The research is based on detailed data compiled over a period of 2-3 years by a … Continue reading

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Bud Light Recognises Change in Traditional Marketing Model

It’s now broadly accepted that the traditional marketing model has changed. Most of us are familiar with the classic awareness > interest > desire > action consumer path from which so many marketing campaigns have been derived. However, a new … Continue reading

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2014 Influencer Research Proves Influencers Drive Purchases

In August this year, US Digital Agency, Moxie, released some interesting research to support the value of engaging influencers as a part of a brand’s marketing plan. This is their second report (following on from an initial study in 2013) … Continue reading

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7 Mobile Stats That Will Make You Rethink Your WOM Marketing Strategy

We all know mobile is the space to watch for 2014, but just what are the stats on this fast paced growth sector? I’ve put together my top 7 statistics for mobile marketing in 2014 and just what this means … Continue reading

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Recommendations Have More Impact Than Brand or Price According to New Study

A new study by ShareThis and the Paley Center for Media has shown that when it comes to purchasing products, “a positive recommendation is more important to consumers than price and brand combined”. Take it a step further and this new … Continue reading

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7 Top Tech Predictions across Digital, Social Media & WOM for 2014

In the first quarterly issue of Fever, we take a look at the top digital, WOM and social media trends for 2014. This article was also featured in B&T on 31 January 2014. 1. Brands become publishers as content rules … Continue reading

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Six Digital Consumer Trends to watch out for

Earlier this year Mckinsey & Company published an interesting piece of research detailing six overarching trends in consumer digital behavior. I thought I’d recap these trends in today’s feature article and look at how they may impact word of mouth … Continue reading

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5 Ways to Ensure You’re Ahead of the Digital Curve | KPMG Digital Debate Research 2013

Earlier this year KPMG released their annual Digital Debate research paper. I thought I’d summarise the most interesting points from the paper and throw in a few of my own predictions for the future of digital.  At the end of … Continue reading

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Ahalogy & Solaborate

        Ahalogy (formerly Pingage) is a new startup riding on the coat-tails of image based social media giant Pinterest. Similar to what Buddy Media did for Facebook, Ahalogy offers brands a streamlined way to manage content, followers … Continue reading

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