Category Archives: mobile

5 Ways to Ensure You’re Ahead of the Digital Curve | KPMG Digital Debate Research 2013

Earlier this year KPMG released their annual Digital Debate research paper. I thought I’d summarise the most interesting points from the paper and throw in a few of my own predictions for the future of digital.  At the end of … Continue reading

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Facebook Launch ‘Gifts’

It’s finally happened. You can now purchase physical products directly through the global juggernaut that is Facebook. Facebook have recently launched an e-commerce arm, called ‘Facebook gifts’. Taking their ‘virtual’ gift shop idea (where you could purchase and send friends … Continue reading

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Australia second highest smartphone penetration globally

Google have released new research in conjunction with Ipsos that shows “Australians are buying more smartphones, faster, than the rest of the world – and they’re using them more too” (Jason Pellegrino, head of mobile ads, Google Australia & Newzealand). … Continue reading

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87% of consumers purchase products based purely on online reviews

New research from Cone has shown that 4 out of 5 consumers will change their minds about a purchase based solely on negative information they found online. This just goes to illustrate the power of negative WoM when it comes … Continue reading

Posted in digital, mobile, research & stats, search, word of mouth | Tagged | 2 Comments

how will The Google+ project impact WoM for brands?

For advocacy nuts like us, there are some exciting new technology developments bubbling away at the moment. The Google+ project is one of them. On a personal note I’m just excited that someone has the balls to take on the … Continue reading

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