Category Archives: mobile

Ted Baker to Break North American Market With New Influencer Campaign

Luxury British clothing brand, Ted Baker, has engaged influential Instagram stars to feature in their new North American-specific campaign, ‘Ted Baker’s Explorer Club’, in a bid to increase awareness of the brand in the US. Since launching in the UK, … Continue reading

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Burberry employs tweet-activated camera during catwalk

Back in Feb last year, we published a post detailing how Burberry China were offering fans a new way to connect with the brand during their Autumn/Winter 2014 fashion show. They teamed up with popular Chinese messaging app, WeChat, to give … Continue reading

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Instagram ads, Speed Reading and new Yovo app

Waitrose, Starbucks and Cadbury among first advertisers on Instagram Instagram has partnered with Omnicom Media Group to roll out the highly anticipated sponsored ad unit in users’ Instagram feeds.  Similar to Facebook ads, Instagram sponsored photos & videos now appear … Continue reading

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ASICS Search for the Ultimate Australian Rugby Union Fan with the Return of Rugby Rewards

ASICS is creating social buzz with the return of its Rugby Rewards, ahead of the Australian Rugby Union’s Castrol EDGE France Tour, which kicks off at the start of June. ASICS Rugby Rewards is a Facebook app, which tracks the … Continue reading

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Global Opinion Network Launches

Enjoy sharing your opinion? Love funny promo videos? Here. Watch this. Touting themselves as a ‘global opinion network’, State.com provides users with a live feed and library of opinions, neatly categorised. The idea is to provide on-call access to user opinions … Continue reading

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7 Mobile Stats That Will Make You Rethink Your WOM Marketing Strategy

We all know mobile is the space to watch for 2014, but just what are the stats on this fast paced growth sector? I’ve put together my top 7 statistics for mobile marketing in 2014 and just what this means … Continue reading

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Burberry China Puts Fans Front Row Centre

Burberry’s new Autumn/Winter 2014 fashion show has offered fans a new way to connect with their favourite brand.  Burberry has hooked up with popular Chinese messaging app WeChat to provide an exclusive opportunity for those most passionate about the label. … Continue reading

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7 Top Tech Predictions across Digital, Social Media & WOM for 2014

In the first quarterly issue of Fever, we take a look at the top digital, WOM and social media trends for 2014. This article was also featured in B&T on 31 January 2014. 1. Brands become publishers as content rules … Continue reading

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Pass It On with Nokia

Nokia have launched a new, unique experiment that goes beyond social photography, as we know it. Nokia’s #PASSITON campaign sees 30 Nokia Lumia 1020’s be sent to 30 cities around the world. Within each city the phone is passed between … Continue reading

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Six Digital Consumer Trends to watch out for

Earlier this year Mckinsey & Company published an interesting piece of research detailing six overarching trends in consumer digital behavior. I thought I’d recap these trends in today’s feature article and look at how they may impact word of mouth … Continue reading

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