-
Popular Posts
- Adidas: advocacy and pop up stores
- were the London riots powered by social media?
- Maccas fights negative WOM by tracking food journey
- 5 Incredible Insights from Australia’s Most Influential Bloggers
- A new year...a new epoch of marketing...
- Steve Jobs: word of mouth genius?
- 7 Mobile Stats That Will Make You Rethink Your WOM Marketing Strategy
- Lynx live life in the fast lane
- contact us
- A Facebook comment is worth four times more than a like
fever
- The Future of Influencer Marketing
- Ted Baker to Break North American Market With New Influencer Campaign
- The Evolution of Influencer Marketing in Australia
- Access All ASOS Advocacy Program
- Mastercard Shakes Social Media with a ‘Priceless Surprise’
- Guitar Center & DJ Zedd Launch Social Media Contest ‘Cover Me’
- Skype Launch Influencer Campaign
- New Research: Measuring the Precise Return on Word of Mouth Marketing
- Burberry employs tweet-activated camera during catwalk
- Highland Park Whisky Engage Influencer Marketing Strategy
Pages
Search
Categories
Category Archives: mobile
Ted Baker to Break North American Market With New Influencer Campaign
Luxury British clothing brand, Ted Baker, has engaged influential Instagram stars to feature in their new North American-specific campaign, ‘Ted Baker’s Explorer Club’, in a bid to increase awareness of the brand in the US. Since launching in the UK, … Continue reading
Posted in digital, Influencer, mobile, social media, Uncategorized, Whats the buzz?, word of mouth
Tagged brand awareness, influencers, instagram, Ted Baker, WoM, Word of Mouth
Leave a comment
Burberry employs tweet-activated camera during catwalk
Back in Feb last year, we published a post detailing how Burberry China were offering fans a new way to connect with the brand during their Autumn/Winter 2014 fashion show. They teamed up with popular Chinese messaging app, WeChat, to give … Continue reading
Posted in advocacy, digital, mobile, social media, Whats the buzz?
Tagged burberry, fashion, Twitter
Leave a comment
Instagram ads, Speed Reading and new Yovo app
Waitrose, Starbucks and Cadbury among first advertisers on Instagram Instagram has partnered with Omnicom Media Group to roll out the highly anticipated sponsored ad unit in users’ Instagram feeds. Similar to Facebook ads, Instagram sponsored photos & videos now appear … Continue reading
ASICS Search for the Ultimate Australian Rugby Union Fan with the Return of Rugby Rewards
ASICS is creating social buzz with the return of its Rugby Rewards, ahead of the Australian Rugby Union’s Castrol EDGE France Tour, which kicks off at the start of June. ASICS Rugby Rewards is a Facebook app, which tracks the … Continue reading
Posted in digital, mobile, social media, Whats the buzz?, word of mouth
Tagged ASICS, fan, rugby, rugby union
Leave a comment
Global Opinion Network Launches
Enjoy sharing your opinion? Love funny promo videos? Here. Watch this. Touting themselves as a ‘global opinion network’, State.com provides users with a live feed and library of opinions, neatly categorised. The idea is to provide on-call access to user opinions … Continue reading
Posted in digital, misc, mobile, social media, Whats the buzz?
Tagged influence, network, opinion, social, state.com
Leave a comment
7 Mobile Stats That Will Make You Rethink Your WOM Marketing Strategy
We all know mobile is the space to watch for 2014, but just what are the stats on this fast paced growth sector? I’ve put together my top 7 statistics for mobile marketing in 2014 and just what this means … Continue reading
Posted in mobile, research & stats, tech news, word of mouth
Tagged mobile marketing stats
Leave a comment
Burberry China Puts Fans Front Row Centre
Burberry’s new Autumn/Winter 2014 fashion show has offered fans a new way to connect with their favourite brand. Burberry has hooked up with popular Chinese messaging app WeChat to provide an exclusive opportunity for those most passionate about the label. … Continue reading
Posted in advocacy, mobile, Uncategorized
Tagged Advocacy, burberry, fashion, wechat
Leave a comment
7 Top Tech Predictions across Digital, Social Media & WOM for 2014
In the first quarterly issue of Fever, we take a look at the top digital, WOM and social media trends for 2014. This article was also featured in B&T on 31 January 2014. 1. Brands become publishers as content rules … Continue reading
Posted in digital, mobile, research & stats, search, social media, tech news
Tagged predictions, technology, trends
Leave a comment
Pass It On with Nokia
Nokia have launched a new, unique experiment that goes beyond social photography, as we know it. Nokia’s #PASSITON campaign sees 30 Nokia Lumia 1020’s be sent to 30 cities around the world. Within each city the phone is passed between … Continue reading
Six Digital Consumer Trends to watch out for
Earlier this year Mckinsey & Company published an interesting piece of research detailing six overarching trends in consumer digital behavior. I thought I’d recap these trends in today’s feature article and look at how they may impact word of mouth … Continue reading
Posted in digital, feature articles, mobile, research & stats, trends, word of mouth
Tagged Digital trends
Leave a comment