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Contagious Agency specialise in Influencer & Word of Mouth marketing and have developed WOM Advocacy campaigns for Woolworths, Telstra, Unilever, Nestle, Sony Australia and more.
fever- The Future of Influencer Marketing
- Ted Baker to Break North American Market With New Influencer Campaign
- The Evolution of Influencer Marketing in Australia
- Access All ASOS Advocacy Program
- Mastercard Shakes Social Media with a ‘Priceless Surprise’
- Guitar Center & DJ Zedd Launch Social Media Contest ‘Cover Me’
- Skype Launch Influencer Campaign
- New Research: Measuring the Precise Return on Word of Mouth Marketing
- Burberry employs tweet-activated camera during catwalk
- Highland Park Whisky Engage Influencer Marketing Strategy
Category Archives: love your work
It Doesn’t Count If It’s KFC
I’m guilty. Guilty of pigging out, eating copious amounts of food and justifying my bad actions thanks to really lame excuses. And KFC have cleverly exposed this train of thought thanks to the launch of their first social media campaign … Continue reading
ADVOCACY: Chokablok full of rewards
You know people are going to love your new product – it’s fricking fantastic. Only problem is, only a few have heard of it, and everyone else is in love with your competitor’s products. Common problem? Absolutely. Solution? Advocacy sampling. … Continue reading
Expedia Tag to Win
Expedia Australia are engaging fans with an interactive and fun new campaign ‘Tag Me If You Can’, a game packed with WoM. The goal? Follow the clues and tag Nathan Jolliffe’s location within 10 metres as he travels to 15 … Continue reading
Cash-Mobbing: Igniting People Power
One of my favourite (seemingly obvious) benefits of the concept of word of mouth is that messages are only shared if they’re worth-while. We spend a lot of time educating clients & the industry that the strength of advocates centers … Continue reading
Posted in advocacy, love your work
Tagged Advocacy, Amex, Cash Mobbing, Social Networking
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Share a Drink With Friends
Sharing a bottle of wine with friends is certainly something most can relate to. Constellation Wines have put this commonality to good use by developing an app that helps people share a virtual bottle. The brand has targeted Facebook users, … Continue reading
Posted in love your work, word of mouth
Tagged Constellation Wines, Facebook, Pass The Bottle
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Pay With Sweat Not Money
The clever people at Nike Mexico have found an interesting new way to promote their sneakers. Focusing on their long-standing connection with exercise and competition, Nike offers fans the ability to bid on sneakers based on how much they’ve been … Continue reading
Special K Turns Loss to Gain
In January, Special K took on the weight-loss market with an inspirational multi-platform campaign. Shifting the conversation from negative loss to positive gain, the ‘What Will You Gain When You Lose?’ campaign stressed the benefits of weight loss. Kicking off … Continue reading
Sync. Tweet. Save.
American Express have partnered with social networking site Twitter, awarding discounts for tweets. The credit card giant are targeting their current cardholders, encouraging them to sync their Amex accounts with their Twitter accounts. From here, members are able to enjoy … Continue reading
Posted in love your work, social media
Tagged American Express, Jay-Z, Twitter, YouTube
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Sony Gets Innovative with Advocates
With not one, but TWO milestone Sony products hitting the market, Contagious joined forces with the innovative people at Sony to launch the first ever SONY (X) Innovation Week. SONY (X) is a team of one thousand Sony loyalists who … Continue reading
Posted in advocacy, love your work
Tagged Facebook, Innovation, SONY (X), Sony Australia
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It’s What Puts the Glory in Gloria
How do you give the National Soccer team back their pride and glory when an entire country no longer believes in them? Colombian brand, Telefonica Telecom set out to show the country that they believed the team were still full … Continue reading