Category Archives: love your work

It Doesn’t Count If It’s KFC

I’m guilty. Guilty of pigging out, eating copious amounts of food and justifying my bad actions thanks to really lame excuses. And KFC have cleverly exposed this train of thought thanks to the launch of their first social media campaign … Continue reading

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ADVOCACY: Chokablok full of rewards

You know people are going to love your new product – it’s fricking fantastic. Only problem is, only a few have heard of it, and everyone else is in love with your competitor’s products. Common problem? Absolutely. Solution? Advocacy sampling. … Continue reading

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Expedia Tag to Win

Expedia Australia are engaging fans with an interactive and fun new campaign ‘Tag Me If You Can’, a game packed with WoM. The goal? Follow the clues and tag Nathan Jolliffe’s location within 10 metres as he travels to 15 … Continue reading

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Cash-Mobbing: Igniting People Power

One of my favourite (seemingly obvious) benefits of the concept of word of mouth is that messages are only shared if they’re worth-while. We spend a lot of time educating clients & the industry that the strength of advocates centers … Continue reading

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Share a Drink With Friends

Sharing a bottle of wine with friends is certainly something most can relate to. Constellation Wines have put this commonality to good use by developing an app that helps people share a virtual bottle. The brand has targeted Facebook users, … Continue reading

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Pay With Sweat Not Money

The clever people at Nike Mexico have found an interesting new way to promote their sneakers. Focusing on their long-standing connection with exercise and competition, Nike offers fans the ability to bid on sneakers based on how much they’ve been … Continue reading

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Special K Turns Loss to Gain

In January, Special K took on the weight-loss market with an inspirational multi-platform campaign. Shifting the conversation from negative loss to positive gain, the ‘What Will You Gain When You Lose?’ campaign stressed the benefits of weight loss. Kicking off … Continue reading

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Sync. Tweet. Save.

American Express have partnered with social networking site Twitter, awarding discounts for tweets. The credit card giant are targeting their current cardholders, encouraging them to sync their Amex accounts with their Twitter accounts. From here, members are able to enjoy … Continue reading

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Sony Gets Innovative with Advocates

With not one, but TWO milestone Sony products hitting the market, Contagious joined forces with the innovative people at Sony to launch the first ever SONY (X) Innovation Week. SONY (X) is a team of one thousand Sony loyalists who … Continue reading

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It’s What Puts the Glory in Gloria

How do you give the National Soccer team back their pride and glory when an entire country no longer believes in them? Colombian brand, Telefonica Telecom set out to show the country that they believed the team were still full … Continue reading

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