Category Archives: love your work

Skype Launch Influencer Campaign

Skype recently launched an Influencer campaign to capture the personal experiences of influential bloggers. The core challenge they faced was how to make Skype interactions that are generally private in nature, visible to the public. The Skype Passion Project engaged … Continue reading

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Highland Park Whisky Engage Influencer Marketing Strategy

Scottish whisky producers Highland Park recently launched their new product ‘Dark Origins’ with the help of an Influencer Marketing Strategy. Engaging influencers from the creative and drinks sector, the campaign paired Dark Origins with craft beers and saw people such … Continue reading

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True Influencers in Action

In our business, the term influencer gets thrown around a lot. Clients often expect us to recruit The Bondi Hipsters, the Michelle Briggs types, or a team of Terry Duraks to bring their WOMM campaign to life. But when it … Continue reading

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Fans Go Gaga on Twitter

Lady Gaga recently released her highly anticipated album ’ArtPop’, but with an unexpected twist. Gaga has always launched with a bang and this album is no exception. The cover of new album ‘ArtPop’ was revealed in sections on Clear Channel … Continue reading

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Maccas fights negative WOM by tracking food journey

It’s no secret that fast food giant McDonalds has gone to great lengths educating customers about their menu’s legitimate nutritional value. The launch of Track My Maccas shows that McDonalds feel customers still aren’t quite getting the message. Everyone’s heard … Continue reading

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Expedia ‘Boastcards’ Boost Conversation

Recently Expedia Australia and New Zealand launched their Summer Sale with customizable ‘Boastcards’. The cards encourage users to share their travel ‘Stories Worth Telling’ on and offline. With the Expedia Facebook page as the platform, fans were able to customize … Continue reading

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Kapture the Heart of Advocacy

Rewarding advocacy is nothing new. Loyalty programs have been in the works for years, encouraging dedicated customers to purchase more product based on brand benefits. But how to take this traditional, linear concept, and turn it into a Word of … Continue reading

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Turkish Airlines is ‘Globally Yours’

With the claim ‘Globally Yours’, Turkish Airlines have put their money where their mouth is. In partnership with GenArt fashion influencers, media and philanthropists were flown across Africa to promote Turkish Design on an international stage. With over 15 years … Continue reading

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Troy Library Book Burning Campaign

An outrageous hoax  ‘Book Burning Campaign’ was created in an effort to create consumer word of mouth and ultimately save a Public Library in Troy, Michigan. The Library was set to close due to the collapsing economy with the only … Continue reading

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TopShop Customise The Catwalk in fashion-first

In a fashion first, legendary British fashion label TopShop, have partnered with social media giant Facebook, to bring their fans exactly what they want: instant fashion that is shareable, customisable AND accessible. Introducing ‘Customise the Catwalk’. With millions tuning in … Continue reading

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