Category Archives: feature articles

Cash for Comment: an Inside Look

The Sydney Morning Herald recently featured an interesting article about a new generation of consumers who are willing to write fake online product reviews for cash. I’ve written about the power of online reviews before, when Cone released research stating … Continue reading

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The ASB – Facebook Comment Debate

There’s been some debate this week over a recent controversial ruling by the Advertising Standards Board (ASB) in regard to the liability of fan comments featured on Facebook brand pages. A recent complaint was made about the Smirnoff Facebook page, … Continue reading

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Earned Media Most Trusted form of Media

Nielsen recently conducted research across the Asia Pacific region (APAC) to identify which forms of media & advertising gain the most trust from consumers. The results are, in my opinion not surprising – with earned media coming up trumps. A … Continue reading

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A Question of Trust

Do you want to know what I love the most about Word of Mouth as a channel? And I’m going to keep it short and sweet – word has it people like to digest their content in short bursts these … Continue reading

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7 Insights from my recent Social & Search panel

A few weeks ago I sat on the social & search panel for a digital day that Universal McCann & Reprise were running for Brown-Forman. On the panel alongside me was, Joe Cincotta from Pixolut, Jeremy Crooks from Google and … Continue reading

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A new year…a new epoch of marketing…

Looking back, there have been some pretty huge changes in the marketing landscape during 2011. Consumer connectivity has grown from strength to strength, social media has exploded and the power of the new consumer continues to rise. So what does … Continue reading

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A Facebook comment is worth four times more than a like

There’s been a lot of noise about the value of a Facebook ‘like’ this week – the latest figure being $10 according to social-media agency SocialCode. The agency looked at more than 5 million Facebook ads placed by over 50 … Continue reading

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Klout loses some klout

There’s been quite a kerfuffle about social influence tool; Klout this month. Due to an upgrade thousands of people’s klout scores were downgraded leaving quite a few unhappy Klout users questioning the validity of the unregulated tool. Apparently my ‘true … Continue reading

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comScore tackle branded content on facebook with new report

comScore released a new white paper recently: The power of like. The report is largely based on May 2011 findings from comScore Social EssentialsTM as well as insights from Facebook’s internal analytics platform. The report takes a look at the … Continue reading

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are you taking advantage of digital WoM?

The Keller Fay Group partnered with Google last month to conduct some research into what effect the internet & internet devices have on Word of Mouth (WoM) conversations about brands.  The sheer volume of brand mentions in the US is … Continue reading

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