Category Archives: feature articles

The Evolution of Influencer Marketing in Australia

You won’t be surprised to hear that Influencer Marketing is a core passion of ours here at Contagious. This past month we’ve put the Aussie evolution of Influencer Marketing under the microscope by garnering insights from marketeers around the country. … Continue reading

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2014 Influencer Research Proves Influencers Drive Purchases

In August this year, US Digital Agency, Moxie, released some interesting research to support the value of engaging influencers as a part of a brand’s marketing plan. This is their second report (following on from an initial study in 2013) … Continue reading

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Recommendations Have More Impact Than Brand or Price According to New Study

A new study by ShareThis and the Paley Center for Media has shown that when it comes to purchasing products, “a positive recommendation is more important to consumers than price and brand combined”. Take it a step further and this new … Continue reading

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5 Incredible Insights from Australia’s Most Influential Bloggers

I’ve been working with bloggers for over four years now and let me tell you; bloggers know their stuff! The bloggers that I’ve had the pleasure of working with have spent years (some even decades), understanding how the online space … Continue reading

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Bloggers on the Rise: Problogger Event 2013 Re-cap

Earlier this year I attended the annual Problogger event on the Gold Coast. At the quirky Qt hotel in Surfers Paradise, 400 bloggers from categories as diverse as travel, parenting, fashion, health & wellness gathered with one common goal: to … Continue reading

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Six Digital Consumer Trends to watch out for

Earlier this year Mckinsey & Company published an interesting piece of research detailing six overarching trends in consumer digital behavior. I thought I’d recap these trends in today’s feature article and look at how they may impact word of mouth … Continue reading

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5 Ways to Ensure You’re Ahead of the Digital Curve | KPMG Digital Debate Research 2013

Earlier this year KPMG released their annual Digital Debate research paper. I thought I’d summarise the most interesting points from the paper and throw in a few of my own predictions for the future of digital.  At the end of … Continue reading

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The Truth About Facebook Shares

I read an interesting article in Adweek the other day. Christopher Heine discussed how brands now prefer Facebook shares over likes. Now this is not a new thing – of course shares are the preferred method of engagement and always … Continue reading

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The Influencer Vs Advocate Debate

The Influencer Vs Advocate debate is an old one and today I’d like to dispel any misperceptions around these two very confusing terms. Over the past 5 years or so I’ve encountered many different marketing professionals – all of whom … Continue reading

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How NOT to Work with Bloggers: a True Story

In my spare time I write a personal blog to help people live their lives more effectively. And it’s interesting to be on the other side of the fence for once. I was always aware that working with bloggers was … Continue reading

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