Category Archives: digital

How Graph Search Will Power Word of Mouth Recommendations

Last week Facebook announced the roll out of Graph Search to all Facebook users using the network in U.S. English. If you haven’t already heard, Graph Search is Facebook’s latest attempt to personalize the user experience. Essentially it offers more … Continue reading

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Six Digital Consumer Trends to watch out for

Earlier this year Mckinsey & Company published an interesting piece of research detailing six overarching trends in consumer digital behavior. I thought I’d recap these trends in today’s feature article and look at how they may impact word of mouth … Continue reading

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Skoda Fabia targets youth and becomes hostel

How do you bring to life the roomy interior of Russia’s biggest small car? Get people living in it for a day. Obviously. Considering the Skoda Fabia’s fun, youth-oriented target market, BBDO Russia looked to communicate with young Russian holidaymakers, … Continue reading

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5 Ways to Ensure You’re Ahead of the Digital Curve | KPMG Digital Debate Research 2013

Earlier this year KPMG released their annual Digital Debate research paper. I thought I’d summarise the most interesting points from the paper and throw in a few of my own predictions for the future of digital.  At the end of … Continue reading

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Ahalogy & Solaborate

        Ahalogy (formerly Pingage) is a new startup riding on the coat-tails of image based social media giant Pinterest. Similar to what Buddy Media did for Facebook, Ahalogy offers brands a streamlined way to manage content, followers … Continue reading

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Monster’s global drive for engagement with #FindBetter

Monster.com the worldwide leader in connecting people to job opportunities, has introduced a new marketing and PR campaign, #FindBetter. The Media Relations and PR team at Monster WorldWide understand the importance of Word of Mouth Marketing (WOMM) as an effective … Continue reading

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Taco Bell, ‘put a ring on it’!

It appears that American fast-food giant Taco Bell has taken advice from Beyoncé to ‘put a ring on it’. The nation-wide Mexican chain showed their appreciation to eight stylish females with ‘quasi-celebrity’ status. Jozlynn Rush, Social-Media Community Manager and creator … Continue reading

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The Truth About Facebook Shares

I read an interesting article in Adweek the other day. Christopher Heine discussed how brands now prefer Facebook shares over likes. Now this is not a new thing – of course shares are the preferred method of engagement and always … Continue reading

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LinkedIn starts the WOM conversation with new ‘mention’ feature

Connecting with business contacts has never been easier with professional networking site LinkedIn announcing the addition of a new ‘mention’ feature, allowing WOM to thrive. The new feature, which is currently rolling out to LinkedIn users globally, allows members to … Continue reading

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The New DMZ App turning photo sharing into WOM gold

Digital Media Zone (DMZ), a Toronto based start up, has announced their soon-to-be launched photo sharing app, Thumble. Customers and businesses can now work together to create WOM through a reward-based system. The concept of Thumble is simple. An individual … Continue reading

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