Category Archives: digital

Ted Baker to Break North American Market With New Influencer Campaign

Luxury British clothing brand, Ted Baker, has engaged influential Instagram stars to feature in their new North American-specific campaign, ‘Ted Baker’s Explorer Club’, in a bid to increase awareness of the brand in the US. Since launching in the UK, … Continue reading

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Burberry employs tweet-activated camera during catwalk

Back in Feb last year, we published a post detailing how Burberry China were offering fans a new way to connect with the brand during their Autumn/Winter 2014 fashion show. They teamed up with popular Chinese messaging app, WeChat, to give … Continue reading

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Bud Light Recognises Change in Traditional Marketing Model

It’s now broadly accepted that the traditional marketing model has changed. Most of us are familiar with the classic awareness > interest > desire > action consumer path from which so many marketing campaigns have been derived. However, a new … Continue reading

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Instagram ads, Speed Reading and new Yovo app

Waitrose, Starbucks and Cadbury among first advertisers on Instagram Instagram has partnered with Omnicom Media Group to roll out the highly anticipated sponsored ad unit in users’ Instagram feeds.  Similar to Facebook ads, Instagram sponsored photos & videos now appear … Continue reading

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2014 Influencer Research Proves Influencers Drive Purchases

In August this year, US Digital Agency, Moxie, released some interesting research to support the value of engaging influencers as a part of a brand’s marketing plan. This is their second report (following on from an initial study in 2013) … Continue reading

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ASICS Search for the Ultimate Australian Rugby Union Fan with the Return of Rugby Rewards

ASICS is creating social buzz with the return of its Rugby Rewards, ahead of the Australian Rugby Union’s Castrol EDGE France Tour, which kicks off at the start of June. ASICS Rugby Rewards is a Facebook app, which tracks the … Continue reading

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Birds Eye Connect With Consumers Through Exchange of Social Currency

Birds Eye, the frozen food brand in the United Kingdom, recently launched a pop-up store in London, which allowed customers to pay for their food simply by taking a photo of it. Birds Eye wanted to build their brand across … Continue reading

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Global Opinion Network Launches

Enjoy sharing your opinion? Love funny promo videos? Here. Watch this. Touting themselves as a ‘global opinion network’, State.com provides users with a live feed and library of opinions, neatly categorised. The idea is to provide on-call access to user opinions … Continue reading

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5 Incredible Insights from Australia’s Most Influential Bloggers

I’ve been working with bloggers for over four years now and let me tell you; bloggers know their stuff! The bloggers that I’ve had the pleasure of working with have spent years (some even decades), understanding how the online space … Continue reading

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7 Top Tech Predictions across Digital, Social Media & WOM for 2014

In the first quarterly issue of Fever, we take a look at the top digital, WOM and social media trends for 2014. This article was also featured in B&T on 31 January 2014. 1. Brands become publishers as content rules … Continue reading

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