Category Archives: case studies

Skype Launch Influencer Campaign

Skype recently launched an Influencer campaign to capture the personal experiences of influential bloggers. The core challenge they faced was how to make Skype interactions that are generally private in nature, visible to the public. The Skype Passion Project engaged … Continue reading

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Kellogg’s Samples Success with Launch of New Product

Product sampling is a fantastic way for a brand to connect directly with consumers. Allowing a potential customer to trial or taste a product before parting way with any hard-earned money can strongly influence a purchase decision. However, there have … Continue reading

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Monster’s global drive for engagement with #FindBetter

Monster.com the worldwide leader in connecting people to job opportunities, has introduced a new marketing and PR campaign, #FindBetter. The Media Relations and PR team at Monster WorldWide understand the importance of Word of Mouth Marketing (WOMM) as an effective … Continue reading

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Taco Bell, ‘put a ring on it’!

It appears that American fast-food giant Taco Bell has taken advice from Beyoncé to ‘put a ring on it’. The nation-wide Mexican chain showed their appreciation to eight stylish females with ‘quasi-celebrity’ status. Jozlynn Rush, Social-Media Community Manager and creator … Continue reading

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Crowdsourcing suitts us

Ever wished you had a friend with you while picking out clothes to buy online?  Need people to let you know if it’s a yay or nay? Suitts.me has created the ultimate crowdsourced double-checker. A website that helps you ask … Continue reading

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Klout loses some klout

There’s been quite a kerfuffle about social influence tool; Klout this month. Due to an upgrade thousands of people’s klout scores were downgraded leaving quite a few unhappy Klout users questioning the validity of the unregulated tool. Apparently my ‘true … Continue reading

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Tech news: Round up

This month there have been a few interesting developments in the land of digital. So rather than focusing on just one, here’s my take on two recent conversation-worthy tech-related innovations & revelations… Keepio; connecting through collecting Earlier this week I … Continue reading

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Orange keep me cool campaign

While it’s winter over here, our fellow Brits are roasting away during the hot Summer months or should I say weeks… Loveable Telco, Orange have launched a creative social/WoM campaign called ‘keep me cool’ that sees them delivering free ice … Continue reading

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Volkswagon plays live game of roulette on Norway’s busiest road

Volkswagon take live gambling to the streets and have created a real time game of roulette on the E6 – one of Norway’s busiest and longest highways. To promote the amazingly low fuel consumption of the all-new VW Bluemotion car, … Continue reading

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Steve Jobs: word of mouth genius?

Call me sentimental but I couldn’t resist a post this week in memory of Steve Jobs and all he achieved at Apple. His departure as CEO yesterday resulted in an immediate 20% drop in Apple shares indicating the true impact … Continue reading

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