Category Archives: advocacy

Taco Bell, ‘put a ring on it’!

It appears that American fast-food giant Taco Bell has taken advice from Beyoncé to ‘put a ring on it’. The nation-wide Mexican chain showed their appreciation to eight stylish females with ‘quasi-celebrity’ status. Jozlynn Rush, Social-Media Community Manager and creator … Continue reading

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The Truth About Facebook Shares

I read an interesting article in Adweek the other day. Christopher Heine discussed how brands now prefer Facebook shares over likes. Now this is not a new thing – of course shares are the preferred method of engagement and always … Continue reading

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LinkedIn starts the WOM conversation with new ‘mention’ feature

Connecting with business contacts has never been easier with professional networking site LinkedIn announcing the addition of a new ‘mention’ feature, allowing WOM to thrive. The new feature, which is currently rolling out to LinkedIn users globally, allows members to … Continue reading

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The New DMZ App turning photo sharing into WOM gold

Digital Media Zone (DMZ), a Toronto based start up, has announced their soon-to-be launched photo sharing app, Thumble. Customers and businesses can now work together to create WOM through a reward-based system. The concept of Thumble is simple. An individual … Continue reading

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The Influencer Vs Advocate Debate

The Influencer Vs Advocate debate is an old one and today I’d like to dispel any misperceptions around these two very confusing terms. Over the past 5 years or so I’ve encountered many different marketing professionals – all of whom … Continue reading

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Kapture the Heart of Advocacy

Rewarding advocacy is nothing new. Loyalty programs have been in the works for years, encouraging dedicated customers to purchase more product based on brand benefits. But how to take this traditional, linear concept, and turn it into a Word of … Continue reading

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ADVOCACY: Chokablok full of rewards

You know people are going to love your new product – it’s fricking fantastic. Only problem is, only a few have heard of it, and everyone else is in love with your competitor’s products. Common problem? Absolutely. Solution? Advocacy sampling. … Continue reading

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Cash-Mobbing: Igniting People Power

One of my favourite (seemingly obvious) benefits of the concept of word of mouth is that messages are only shared if they’re worth-while. We spend a lot of time educating clients & the industry that the strength of advocates centers … Continue reading

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Sony Gets Innovative with Advocates

With not one, but TWO milestone Sony products hitting the market, Contagious joined forces with the innovative people at Sony to launch the first ever SONY (X) Innovation Week. SONY (X) is a team of one thousand Sony loyalists who … Continue reading

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What Brands Need To Know About Facebook Timeline

Facebook Timeline launches for brands today. Unsurprisingly, social leaders Starbucks had already changed over to the Timeline format at 8am this morning. Considering Starbucks have a massive 1.3m people talking about them, they must be doing something right. I’ve used … Continue reading

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