Category Archives: advocacy

Access All ASOS Advocacy Program

ASOS have launched a long-term advocacy program that sees them rewarding their most influential fans with a range of exclusive initiatives & VIP bonuses. #AccessAllAsos expands the social media presence of the brand by incentivising key influencers to recommend ASOS … Continue reading

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Mastercard Shakes Social Media with a ‘Priceless Surprise’

  It is hard not to think about ‘Mastercard’ without thinking about debt… and their iconic campaign slogan ‘Priceless’. For 18 years, Mastercard has celebrated the priceless moments in people’s lives but decided it was time to shift consumer perceptions … Continue reading

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Burberry employs tweet-activated camera during catwalk

Back in Feb last year, we published a post detailing how Burberry China were offering fans a new way to connect with the brand during their Autumn/Winter 2014 fashion show. They teamed up with popular Chinese messaging app, WeChat, to give … Continue reading

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How to get people talking about your brand

How do we get people talking and make our products and ideas catch on? One way is to mint social currency. In his book, Contagious, Jonah Berger outlines the value of social currency for creating word of mouth and increasing … Continue reading

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Kellogg’s Samples Success with Launch of New Product

Product sampling is a fantastic way for a brand to connect directly with consumers. Allowing a potential customer to trial or taste a product before parting way with any hard-earned money can strongly influence a purchase decision. However, there have … Continue reading

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Burberry China Puts Fans Front Row Centre

Burberry’s new Autumn/Winter 2014 fashion show has offered fans a new way to connect with their favourite brand.  Burberry has hooked up with popular Chinese messaging app WeChat to provide an exclusive opportunity for those most passionate about the label. … Continue reading

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Cadbury Visualise your State of Chocolate-Happiness with the Joy Jacket

Cadbury have enlisted influential UK bloggers to push their ongoing marketing campaign, ‘Joyville’, with their latest execution, the ‘Joy Jacket’. Commissioned by PR agency Golin Harris, and developed by Hirsch&Mann, the Joy Jacket has been created to promote the Cadbury … Continue reading

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How Graph Search Will Power Word of Mouth Recommendations

Last week Facebook announced the roll out of Graph Search to all Facebook users using the network in U.S. English. If you haven’t already heard, Graph Search is Facebook’s latest attempt to personalize the user experience. Essentially it offers more … Continue reading

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Douwe Egberts capture brand advocacy with interactive vending machines

Digital vending machines seems to be the latest experiential craze and Douwe Egberts (DE) are getting some great results with their ‘yawn’ campaign in South Africa. So how did it work? An unassuming DE branded coffee vending machine was installed … Continue reading

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Skoda Fabia targets youth and becomes hostel

How do you bring to life the roomy interior of Russia’s biggest small car? Get people living in it for a day. Obviously. Considering the Skoda Fabia’s fun, youth-oriented target market, BBDO Russia looked to communicate with young Russian holidaymakers, … Continue reading

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