Burberry’s new Autumn/Winter 2014 fashion show has offered fans a new way to connect with their favourite brand. Burberry has hooked up with popular Chinese messaging app WeChat to provide an exclusive opportunity for those most passionate about the label. They’re offering a level of brand access once only offered to front-row celebs & supermodels.
The Burberry/WeChat collaboration gives fans the chance to customise their own runway experience in real time. This includes accessing exclusive Burberry content & deals, having personalised ‘Made to Order’ plaques created & following celebrities behind the scenes at the show!
It seems to us Burberry have recognised the power of their most dedicated advocates and are awarding them for their support.
This new Burberry application not only rewards brand advocacy, but drives purchase by offering users the opportunity to click on certain outfits to hear related audio straight from the designers mouth.
From Burberry influencer to Burberry advocate, this type of strategy will certainly make for some compelling sales results! Best of luck Burberry!