Author Archives: Zoe Boalch

Zoe Boalch

About Zoe Boalch

Zoë Boalch is co-founder of Contagious Agency. Zoë likes: hot chili, yoga, learning new stuff, positive people, taking risks Zoë dislikes: naysayers, grumpy people, rather large egos

Bloggers on the Rise: Problogger Event 2013 Re-cap

Earlier this year I attended the annual Problogger event on the Gold Coast. At the quirky Qt hotel in Surfers Paradise, 400 bloggers from categories as diverse as travel, parenting, fashion, health & wellness gathered with one common goal: to … Continue reading

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How Graph Search Will Power Word of Mouth Recommendations

Last week Facebook announced the roll out of Graph Search to all Facebook users using the network in U.S. English. If you haven’t already heard, Graph Search is Facebook’s latest attempt to personalize the user experience. Essentially it offers more … Continue reading

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Six Digital Consumer Trends to watch out for

Earlier this year Mckinsey & Company published an interesting piece of research detailing six overarching trends in consumer digital behavior. I thought I’d recap these trends in today’s feature article and look at how they may impact word of mouth … Continue reading

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5 Ways to Ensure You’re Ahead of the Digital Curve | KPMG Digital Debate Research 2013

Earlier this year KPMG released their annual Digital Debate research paper. I thought I’d summarise the most interesting points from the paper and throw in a few of my own predictions for the future of digital.  At the end of … Continue reading

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Ahalogy & Solaborate

        Ahalogy (formerly Pingage) is a new startup riding on the coat-tails of image based social media giant Pinterest. Similar to what Buddy Media did for Facebook, Ahalogy offers brands a streamlined way to manage content, followers … Continue reading

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The Truth About Facebook Shares

I read an interesting article in Adweek the other day. Christopher Heine discussed how brands now prefer Facebook shares over likes. Now this is not a new thing – of course shares are the preferred method of engagement and always … Continue reading

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Facebook to charge users

Facebook announced recently that users will soon be charged to contact people who are not within their existing friendship circle. Interestingly, the fee charged will depend on the popularity of the person who is being contacted. So, popular celebrities will … Continue reading

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The Influencer Vs Advocate Debate

The Influencer Vs Advocate debate is an old one and today I’d like to dispel any misperceptions around these two very confusing terms. Over the past 5 years or so I’ve encountered many different marketing professionals – all of whom … Continue reading

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Twitter Hashtags used to Purchase

American Express (Amex) have announced a recent technological development that will allow card customers to make purchases using twitter hashtags. The new service which uses ‘Amex Sync’ allows customers to literally sync their credit cards with Twitter to enable them … Continue reading

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How NOT to Work with Bloggers: a True Story

In my spare time I write a personal blog to help people live their lives more effectively. And it’s interesting to be on the other side of the fence for once. I was always aware that working with bloggers was … Continue reading

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