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Contagious Agency specialise in Influencer & Word of Mouth marketing and have developed WOM Advocacy campaigns for Woolworths, Telstra, Unilever, Nestle, Sony Australia and more.
fever- The Future of Influencer Marketing
- Ted Baker to Break North American Market With New Influencer Campaign
- The Evolution of Influencer Marketing in Australia
- Access All ASOS Advocacy Program
- Mastercard Shakes Social Media with a ‘Priceless Surprise’
- Guitar Center & DJ Zedd Launch Social Media Contest ‘Cover Me’
- Skype Launch Influencer Campaign
- New Research: Measuring the Precise Return on Word of Mouth Marketing
- Burberry employs tweet-activated camera during catwalk
- Highland Park Whisky Engage Influencer Marketing Strategy
Author Archives: Zoe Boalch
Access All ASOS Advocacy Program
ASOS have launched a long-term advocacy program that sees them rewarding their most influential fans with a range of exclusive initiatives & VIP bonuses. #AccessAllAsos expands the social media presence of the brand by incentivising key influencers to recommend ASOS … Continue reading
Posted in advocacy, Influencer, social media, Whats the buzz?, word of mouth
Tagged Advocacy, Advocate, ASOS, Brand Advocate
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New Research: Measuring the Precise Return on Word of Mouth Marketing
Earlier this year, the word of mouth marketing association (WOMMA) released new research that measures the precise return on word of mouth (WOM) marketing. The research is based on detailed data compiled over a period of 2-3 years by a … Continue reading
Instagram ads, Speed Reading and new Yovo app
Waitrose, Starbucks and Cadbury among first advertisers on Instagram Instagram has partnered with Omnicom Media Group to roll out the highly anticipated sponsored ad unit in users’ Instagram feeds. Similar to Facebook ads, Instagram sponsored photos & videos now appear … Continue reading
2014 Influencer Research Proves Influencers Drive Purchases
In August this year, US Digital Agency, Moxie, released some interesting research to support the value of engaging influencers as a part of a brand’s marketing plan. This is their second report (following on from an initial study in 2013) … Continue reading
Posted in digital, feature articles, research & stats
Tagged Influencer, marketing, purchases, research
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7 Mobile Stats That Will Make You Rethink Your WOM Marketing Strategy
We all know mobile is the space to watch for 2014, but just what are the stats on this fast paced growth sector? I’ve put together my top 7 statistics for mobile marketing in 2014 and just what this means … Continue reading
Posted in mobile, research & stats, tech news, word of mouth
Tagged mobile marketing stats
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Recommendations Have More Impact Than Brand or Price According to New Study
A new study by ShareThis and the Paley Center for Media has shown that when it comes to purchasing products, “a positive recommendation is more important to consumers than price and brand combined”. Take it a step further and this new … Continue reading
Posted in feature articles, research & stats, word of mouth
Tagged psychology, ShareThis
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5 Incredible Insights from Australia’s Most Influential Bloggers
I’ve been working with bloggers for over four years now and let me tell you; bloggers know their stuff! The bloggers that I’ve had the pleasure of working with have spent years (some even decades), understanding how the online space … Continue reading
Posted in digital, feature articles, social media, trends
Tagged blogger, insights, knowledge
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7 Top Tech Predictions across Digital, Social Media & WOM for 2014
In the first quarterly issue of Fever, we take a look at the top digital, WOM and social media trends for 2014. This article was also featured in B&T on 31 January 2014. 1. Brands become publishers as content rules … Continue reading
Posted in digital, mobile, research & stats, search, social media, tech news
Tagged predictions, technology, trends
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Fans Go Gaga on Twitter
Lady Gaga recently released her highly anticipated album ’ArtPop’, but with an unexpected twist. Gaga has always launched with a bang and this album is no exception. The cover of new album ‘ArtPop’ was revealed in sections on Clear Channel … Continue reading
Instagram Launch Ads | Facebook Tweak Newsfeed Algorithm
Instagram ads roll out After the initial announcement that Ads were on their way, back in 2012, Instagram have now made it public that a handful of U.S. users will soon start to see ‘beautiful, high quality ads from brands … Continue reading