Author Archives: Sofie Ehrlich

Sofie Ehrlich

About Sofie Ehrlich

Sofie is an Account Executive at Contagious Agency. Sofie likes: food, travel, new things, anything kitsch, stripes, online shopping Sofie dislikes: being out of the loop, being hungry

Douwe Egberts capture brand advocacy with interactive vending machines

Digital vending machines seems to be the latest experiential craze and Douwe Egberts (DE) are getting some great results with their ‘yawn’ campaign in South Africa. So how did it work? An unassuming DE branded coffee vending machine was installed … Continue reading

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Expedia ‘Boastcards’ Boost Conversation

Recently Expedia Australia and New Zealand launched their Summer Sale with customizable ‘Boastcards’. The cards encourage users to share their travel ‘Stories Worth Telling’ on and offline. With the Expedia Facebook page as the platform, fans were able to customize … Continue reading

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Turkish Airlines is ‘Globally Yours’

With the claim ‘Globally Yours’, Turkish Airlines have put their money where their mouth is. In partnership with GenArt fashion influencers, media and philanthropists were flown across Africa to promote Turkish Design on an international stage. With over 15 years … Continue reading

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TopShop Customise The Catwalk in fashion-first

In a fashion first, legendary British fashion label TopShop, have partnered with social media giant Facebook, to bring their fans exactly what they want: instant fashion that is shareable, customisable AND accessible. Introducing ‘Customise the Catwalk’. With millions tuning in … Continue reading

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Expedia Tag to Win

Expedia Australia are engaging fans with an interactive and fun new campaign ‘Tag Me If You Can’, a game packed with WoM. The goal? Follow the clues and tag Nathan Jolliffe’s location within 10 metres as he travels to 15 … Continue reading

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Special K Turns Loss to Gain

In January, Special K took on the weight-loss market with an inspirational multi-platform campaign. Shifting the conversation from negative loss to positive gain, the ‘What Will You Gain When You Lose?’ campaign stressed the benefits of weight loss. Kicking off … Continue reading

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Sony Gets Innovative with Advocates

With not one, but TWO milestone Sony products hitting the market, Contagious joined forces with the innovative people at Sony to launch the first ever SONY (X) Innovation Week. SONY (X) is a team of one thousand Sony loyalists who … Continue reading

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It’s What Puts the Glory in Gloria

How do you give the National Soccer team back their pride and glory when an entire country no longer believes in them? Colombian brand, Telefonica Telecom set out to show the country that they believed the team were still full … Continue reading

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Schweppes Cocktail Revolution hits the road

Back in October, Schweppes launched its Cocktail Revolution with ‘Mix a drink for anyone in the world’ and an interactive set up in Southern Cross station in Melbourne. Now the Cocktail Revolution has hit the streets with Cocktail Mail; an … Continue reading

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Solo make thousands of their fans famous

As brand competition is increasing around the world, a Norwegian soft drink, Solo, set out with the aim to make Norwegians proud of their quintessential national brand again. Their unique ‘Soon to be Famous’ campaign launched in the USA in … Continue reading

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