Author Archives: Marni Nemeny

Marni Nemeny

About Marni Nemeny

Marni is a Business Director at Contagious. Marni Likes: reading restaurant reviews, creative brainstorms, Pictionary and keeping things simple Marni Doesn't Like: stop-overs, being bored, missing out on the NEXT BIG THING, yoghurt covered sultanas

Pay With Sweat Not Money

The clever people at Nike Mexico have found an interesting new way to promote their sneakers. Focusing on their long-standing connection with exercise and competition, Nike offers fans the ability to bid on sneakers based on how much they’ve been … Continue reading

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Sync. Tweet. Save.

American Express have partnered with social networking site Twitter, awarding discounts for tweets. The credit card giant are targeting their current cardholders, encouraging them to sync their Amex accounts with their Twitter accounts. From here, members are able to enjoy … Continue reading

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Little fan makes big impact

Last year, a three year old girl wrote in to UK supermarket Sainsbury’s to let them know that she thought their ‘Tiger Bread” looked far more like “Giraffe Bread” due to the colouring and shape of it’s crust. The girl’s … Continue reading

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Marmite asks fans to ‘spread the love’

Unilever-owned Marmite has created a number of different Valentine’s Day cards, available to those who are fans on Facebook, asking them to ‘spread the love’ on Valentines Day. The brand are encouraging those who ‘like’ their page, to send a … Continue reading

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Nike UK creates community through Twitter pledges

Nike has launched a new campaign this year, aimed at developing an online motivational community through Twitter. “Make it Count”- the campaign’s tag line, is aimed at encouraging consumers to consider their new year’s resolutions, and to pledge to stick … Continue reading

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Bongo Bingo celebrate 10th birthday with top 30 sharers

Bongo Bingo, an experience voucher company in Belgium is turning 10. To celebrate this milestone birthday, they’ve set out to find their top 30 advocates and sharers. Their aim? To reward them for their support with a chance to win … Continue reading

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Crowdsourcing suitts us

Ever wished you had a friend with you while picking out clothes to buy online?  Need people to let you know if it’s a yay or nay? Suitts.me has created the ultimate crowdsourced double-checker. A website that helps you ask … Continue reading

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Basketball (and brand advocacy) Never Stops

No more pro basketball in The States means no more sponsor promotions right? Wrong. The NBA in the States remains on total lockdown while it’s players and team owners make nice over league revenues. Meanwhile, Nike is working the hiatus … Continue reading

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Hyundai change perceptions with “New Thinkers Index”

Hyundai have launched a new digital campaign – the ‘New Thinkers Index‘- encouraging customers to consider their personal thinking process, and hopefully re-establish brand perceptions. They’ve developed 22 short videos, highlighting the thinking processes of creative thinkers like actor Kevin … Continue reading

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Heinz Get Well Soup

Right in time for the weather turning, Heinz UK fans are sending cans of soup to those they feel need it most. Nominated friends suffering from what they’ve coined as post-summer stress disorder, will receive a personalized “get well soon” … Continue reading

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