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Contagious Agency specialise in Influencer & Word of Mouth marketing and have developed WOM Advocacy campaigns for Woolworths, Telstra, Unilever, Nestle, Sony Australia and more.
fever- The Future of Influencer Marketing
- Ted Baker to Break North American Market With New Influencer Campaign
- The Evolution of Influencer Marketing in Australia
- Access All ASOS Advocacy Program
- Mastercard Shakes Social Media with a ‘Priceless Surprise’
- Guitar Center & DJ Zedd Launch Social Media Contest ‘Cover Me’
- Skype Launch Influencer Campaign
- New Research: Measuring the Precise Return on Word of Mouth Marketing
- Burberry employs tweet-activated camera during catwalk
- Highland Park Whisky Engage Influencer Marketing Strategy
Author Archives: Marni Nemeny
Bud Light Recognises Change in Traditional Marketing Model
It’s now broadly accepted that the traditional marketing model has changed. Most of us are familiar with the classic awareness > interest > desire > action consumer path from which so many marketing campaigns have been derived. However, a new … Continue reading
Posted in digital, research & stats, social media, trends, Whats the buzz?
Tagged change, marketing, traditional marketing model
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Global Opinion Network Launches
Enjoy sharing your opinion? Love funny promo videos? Here. Watch this. Touting themselves as a ‘global opinion network’, State.com provides users with a live feed and library of opinions, neatly categorised. The idea is to provide on-call access to user opinions … Continue reading
Posted in digital, misc, mobile, social media, Whats the buzz?
Tagged influence, network, opinion, social, state.com
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Burberry China Puts Fans Front Row Centre
Burberry’s new Autumn/Winter 2014 fashion show has offered fans a new way to connect with their favourite brand. Burberry has hooked up with popular Chinese messaging app WeChat to provide an exclusive opportunity for those most passionate about the label. … Continue reading
Posted in advocacy, mobile, Uncategorized
Tagged Advocacy, burberry, fashion, wechat
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True Influencers in Action
In our business, the term influencer gets thrown around a lot. Clients often expect us to recruit The Bondi Hipsters, the Michelle Briggs types, or a team of Terry Duraks to bring their WOMM campaign to life. But when it … Continue reading
Skoda Fabia targets youth and becomes hostel
How do you bring to life the roomy interior of Russia’s biggest small car? Get people living in it for a day. Obviously. Considering the Skoda Fabia’s fun, youth-oriented target market, BBDO Russia looked to communicate with young Russian holidaymakers, … Continue reading
Posted in advocacy, digital, social media, Whats the buzz?, word of mouth
Tagged Unique WOM
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Maccas fights negative WOM by tracking food journey
It’s no secret that fast food giant McDonalds has gone to great lengths educating customers about their menu’s legitimate nutritional value. The launch of Track My Maccas shows that McDonalds feel customers still aren’t quite getting the message. Everyone’s heard … Continue reading
Kapture the Heart of Advocacy
Rewarding advocacy is nothing new. Loyalty programs have been in the works for years, encouraging dedicated customers to purchase more product based on brand benefits. But how to take this traditional, linear concept, and turn it into a Word of … Continue reading
ADVOCACY: Chokablok full of rewards
You know people are going to love your new product – it’s fricking fantastic. Only problem is, only a few have heard of it, and everyone else is in love with your competitor’s products. Common problem? Absolutely. Solution? Advocacy sampling. … Continue reading
Cash-Mobbing: Igniting People Power
One of my favourite (seemingly obvious) benefits of the concept of word of mouth is that messages are only shared if they’re worth-while. We spend a lot of time educating clients & the industry that the strength of advocates centers … Continue reading
Posted in advocacy, love your work
Tagged Advocacy, Amex, Cash Mobbing, Social Networking
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Share a Drink With Friends
Sharing a bottle of wine with friends is certainly something most can relate to. Constellation Wines have put this commonality to good use by developing an app that helps people share a virtual bottle. The brand has targeted Facebook users, … Continue reading
Posted in love your work, word of mouth
Tagged Constellation Wines, Facebook, Pass The Bottle
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