Author Archives: Marni Nemeny

Marni Nemeny

About Marni Nemeny

Marni is a Business Director at Contagious. Marni Likes: reading restaurant reviews, creative brainstorms, Pictionary and keeping things simple Marni Doesn't Like: stop-overs, being bored, missing out on the NEXT BIG THING, yoghurt covered sultanas

Bud Light Recognises Change in Traditional Marketing Model

It’s now broadly accepted that the traditional marketing model has changed. Most of us are familiar with the classic awareness > interest > desire > action consumer path from which so many marketing campaigns have been derived. However, a new … Continue reading

Posted in digital, research & stats, social media, trends, Whats the buzz? | Tagged , , | Leave a comment

Global Opinion Network Launches

Enjoy sharing your opinion? Love funny promo videos? Here. Watch this. Touting themselves as a ‘global opinion network’, State.com provides users with a live feed and library of opinions, neatly categorised. The idea is to provide on-call access to user opinions … Continue reading

Posted in digital, misc, mobile, social media, Whats the buzz? | Tagged , , , , | Leave a comment

Burberry China Puts Fans Front Row Centre

Burberry’s new Autumn/Winter 2014 fashion show has offered fans a new way to connect with their favourite brand.  Burberry has hooked up with popular Chinese messaging app WeChat to provide an exclusive opportunity for those most passionate about the label. … Continue reading

Posted in advocacy, mobile, Uncategorized | Tagged , , , | Leave a comment

True Influencers in Action

In our business, the term influencer gets thrown around a lot. Clients often expect us to recruit The Bondi Hipsters, the Michelle Briggs types, or a team of Terry Duraks to bring their WOMM campaign to life. But when it … Continue reading

Posted in love your work, Whats the buzz? | Tagged | Leave a comment

Skoda Fabia targets youth and becomes hostel

How do you bring to life the roomy interior of Russia’s biggest small car? Get people living in it for a day. Obviously. Considering the Skoda Fabia’s fun, youth-oriented target market, BBDO Russia looked to communicate with young Russian holidaymakers, … Continue reading

Posted in advocacy, digital, social media, Whats the buzz?, word of mouth | Tagged | Leave a comment

Maccas fights negative WOM by tracking food journey

It’s no secret that fast food giant McDonalds has gone to great lengths educating customers about their menu’s legitimate nutritional value. The launch of Track My Maccas shows that McDonalds feel customers still aren’t quite getting the message. Everyone’s heard … Continue reading

Posted in love your work | Tagged | Leave a comment

Kapture the Heart of Advocacy

Rewarding advocacy is nothing new. Loyalty programs have been in the works for years, encouraging dedicated customers to purchase more product based on brand benefits. But how to take this traditional, linear concept, and turn it into a Word of … Continue reading

Posted in advocacy, love your work | Tagged , | Leave a comment

ADVOCACY: Chokablok full of rewards

You know people are going to love your new product – it’s fricking fantastic. Only problem is, only a few have heard of it, and everyone else is in love with your competitor’s products. Common problem? Absolutely. Solution? Advocacy sampling. … Continue reading

Posted in advocacy, love your work | Tagged , , | Leave a comment

Cash-Mobbing: Igniting People Power

One of my favourite (seemingly obvious) benefits of the concept of word of mouth is that messages are only shared if they’re worth-while. We spend a lot of time educating clients & the industry that the strength of advocates centers … Continue reading

Posted in advocacy, love your work | Tagged , , , | Leave a comment

Share a Drink With Friends

Sharing a bottle of wine with friends is certainly something most can relate to. Constellation Wines have put this commonality to good use by developing an app that helps people share a virtual bottle. The brand has targeted Facebook users, … Continue reading

Posted in love your work, word of mouth | Tagged , , | Leave a comment