Author Archives: Emily Johnston

Ted Baker to Break North American Market With New Influencer Campaign

Luxury British clothing brand, Ted Baker, has engaged influential Instagram stars to feature in their new North American-specific campaign, ‘Ted Baker’s Explorer Club’, in a bid to increase awareness of the brand in the US. Since launching in the UK, … Continue reading

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Burberry employs tweet-activated camera during catwalk

Back in Feb last year, we published a post detailing how Burberry China were offering fans a new way to connect with the brand during their Autumn/Winter 2014 fashion show. They teamed up with popular Chinese messaging app, WeChat, to give … Continue reading

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Tweet to Eat With Walkers

UK brand, Walkers Crisps, added a clever twist to their latest sampling campaign by creating the first ever Twitter vending machine. Located at three bus shelters across London, Gary Lineker (the face of the brand for over 20 years) virtually … Continue reading

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How to get people talking about your brand

How do we get people talking and make our products and ideas catch on? One way is to mint social currency. In his book, Contagious, Jonah Berger outlines the value of social currency for creating word of mouth and increasing … Continue reading

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ASICS Search for the Ultimate Australian Rugby Union Fan with the Return of Rugby Rewards

ASICS is creating social buzz with the return of its Rugby Rewards, ahead of the Australian Rugby Union’s Castrol EDGE France Tour, which kicks off at the start of June. ASICS Rugby Rewards is a Facebook app, which tracks the … Continue reading

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Birds Eye Connect With Consumers Through Exchange of Social Currency

Birds Eye, the frozen food brand in the United Kingdom, recently launched a pop-up store in London, which allowed customers to pay for their food simply by taking a photo of it. Birds Eye wanted to build their brand across … Continue reading

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Kellogg’s Samples Success with Launch of New Product

Product sampling is a fantastic way for a brand to connect directly with consumers. Allowing a potential customer to trial or taste a product before parting way with any hard-earned money can strongly influence a purchase decision. However, there have … Continue reading

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Cadbury Visualise your State of Chocolate-Happiness with the Joy Jacket

Cadbury have enlisted influential UK bloggers to push their ongoing marketing campaign, ‘Joyville’, with their latest execution, the ‘Joy Jacket’. Commissioned by PR agency Golin Harris, and developed by Hirsch&Mann, the Joy Jacket has been created to promote the Cadbury … Continue reading

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Pass It On with Nokia

Nokia have launched a new, unique experiment that goes beyond social photography, as we know it. Nokia’s #PASSITON campaign sees 30 Nokia Lumia 1020’s be sent to 30 cities around the world. Within each city the phone is passed between … Continue reading

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